Media Training Workshop
Event Information
Description
The University's Media Team is holding a Working with the Media afternoon workshop on Tuesday 5 February 2019 which your faculty has identified for you to attend due to the interesting nature of your subject area and the potential for future media interest.
The premise of the day is to give you an overview of the work done within the University's central Media Team, how communications can act as an important pathway to impact for REF as well as some practical broadcast training, an insight from academics on their experience and the benefits of working with the media, as well as hearing from guest speakers from the Science Media Centre (SMC) and The Conversation.
Just in case you aren't already aware of their work the SMC is a non-for-profit organisation who work to ensure science and medicine is reported accurately in the press. They are frequently called upon by all of the national science and health journalists to gather expert comments from researchers like yourselves on breaking news stories.
Being an expert on their database is a surefire way of raising your profile within the media as an expert in your field.
The Conversation is an independent source of news and views, from the academic and research community and delivered direct to the public.
A number of our academics and early career researchers at the University already write for The Conversation, which has a worldwide reach with average monthly reads of eight million so it is a really good way of raising both your own and the University's profile.
Some of the benefits of writing for The Conversation are outlined in the following link: https://theconversation.com/why-write-for-us-60664
Content hosted on the site benefits from a creative commons license so in the last 12 months, articles drafted for The Conversation by University of Sheffield academics have been republished on a host of mainstream news sites and specialist sites, including: The Washington Post, The Guardian, IFL Science, Quartz, PhysOrg, The Hindu, New Statesman and The Huffington Post.
Dr John Holmes from the Sheffield Alcohol Research Group will also discuss his personal experience of working with the media.
The training will take place from 12.30pm - 5pm in Room B79 in the Richard Roberts Building.
Lunch and refreshments will be provided. Places are limited due to room size, so please reserve your place as soon as possible.
If you have any queries or would like more information on the workshop, please contact: clare.parkin@sheffield.ac.uk or a.l.huxtable@sheffield.ac.uk
