Actions and Detail Panel
Meet the Media: Pitching for a Purpose with Susan Swarbrick, columnist and...
Thu 4 May 2017, 18:30 – 20:30 BST
Thinking about a story idea to pitch to the media is one thing but making it happen and pitching for a purpose is another.
CIPR Scotland invites you to meet Susan Swarbrick, columnist and senior features writer who works across three newspapers - The Herald, The Sunday Herald and The Evening Times, including both The Herald Magazine and Sunday Herald Life Magazine.
Susan will discuss what it takes to pitch human interest stories that can give organisations the opportunity to show who they really are through personal narratives of hope and prosperity.
Whether it’s learning about individual success stories to formulate a positive image of an organisation, or raising awareness of an issue through personal experience, human interest stories form an emotional connection with the reader.
So what are you waiting for? Join us and take advantage of this fantastic opportunity, which also involves a short Q&A session where guests can ask our speaker questions in a relaxed and informal setting.
Wine and canapes available on arrival.
Tickets are non-refundable but can be transferred.