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Meet:Market 7: Traditional V Digital Marketing

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Yolk Recruitment

Anchor Court

Keen Rd

Cardiff

CF24 5JW

United Kingdom

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We're back with Meet:Market 7, where we'll be exploring Traditional v Digital Marketing. We'll have great talks and discussion from two experienced and accomplished marketers - Stephen Priestnall & Sue Carter. As always, there'll be drinks and pizza available!

More about the presenters and their talks:

Stephen Priestnall, OOMPH AGENCY

The Joy of CX.

Customer experience and why it is more important to brands and business than it ever was. Or is it?

Bio:

Founder of customer experience agency oomph, Stephen has been involved in how data and technology impact on people through businesses across 3 decades. After roles as analyst at global telco Cable and Wireless, Planning Director at EHS Brann and MD at digital agency Syzygy, he set up customer experience agency oomph in 2005. oomph has continued to use curiosity and challenge to form briefs for clients who are looking for a fresh and strategic approach in how they engage with their customers. Mercedes-Benz, Boehringer-Ingelheim, Volkswagen, Cotswold Outdoor, Oxfam and Music Magpie have all sought advice in going on a customer first journey.

Stephen also co-founded and now owns massqual research platform Decision Juice, providing insight globally for leading enterprises, runs across fells for fun, is a qualified English and Welsh FA soccer coach and tries to keep as light a touch on the planet as possible.



Sue Carter http://suecarterconsult.strikingly.com/

This session will look at how storytelling is the key to great marketing. If you don't have a story to tell, how are you going to sell? You need a story that people will remember, and will want to pass onto others.

We will cover:

  • How to unearth your story

  • Is it different from your key marketing message?

  • How to tell you story

  • Creating an emotion or reaction that people remember

  • What's the best format for your story?

  • Where to tell your story - digital or traditional?

  • How to make the sequel

Bio:

Sue is an experienced senior leader, with expertise across digital, publishing, broadcasting, marketing, culture change, staff development, and strategy. She is customer and audience driven, with a constant focus on identifying areas for improving a business and its people. With a strong background in publishing and journalism, Sue excels in story-telling and content sharing.

Sue has launched many market-leading web and mobile products, and steered multi-disciplined teams through organisational change. She has provided consultation for leaders in tech, media, public bodies, not-for-profit, health and government.

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Date and Time

Location

Yolk Recruitment

Anchor Court

Keen Rd

Cardiff

CF24 5JW

United Kingdom

View Map

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