Another representative from ukactive is Hattie Jones – Head of Membership and Sector Development, ukactive

Hattie oversees ukactive’s Membership Experience and Sector Development team, covering member engagement, strategic partnerships, and our eight key strategic workstreams that sit under the system partnership with Sport England. Hattie is also a Board Trustee of The Active Pregnancy Foundation, fulfilling both expertise and personal passion.

Hattie has over 12 years’ experience in management roles delivering projects, programmes, and campaigns in the sport, health, fitness, and leisure sector – that look to drive activity levels and highlight the role of physical activity in tackling inequalities and engaging specific audiences. Which alongside her extensive background in working with different partners outside of the sector including, the likes of BP, GlaxoSmithKline, Argos, Sainsburys and Comic Relief brings a diverse set of skills and experience to her role at ukactive. Her relationship management, ability to spot and connect opportunities has led to her progression within ukactive, alongside her knowledge and understanding of connecting strands of work to support the development of the sector in line with consumer expectations, experiences, and behaviours.

Hattie played a central role in the development of ukactive’s guide in partnership with This Girl Can, for gyms and leisure facilities, to help them improve their services for women and girls, including practical tips for making them safer and more comfortable spaces. She has also built and driven some of the sector’s biggest consumer campaigns, including National Fitness Day, This Mum Moves, Fit Together and the UK’s previous involvement in the European Week of Sport. As well as most recently developing and implementing ukactive’s new Consumer Engagement workstream.

At the Regional Member Networks, we will be sharing national and regional Sector Intelligence snapshots from the ukactive Research Institute as well as insights generated by our partners. These snapshots will include data from within the UK Health and Fitness Market Report published in April 2025, ukactive’s membership and key insights from our quarterly Consumer Engagement surveys, providing you with key insights related to your local area with national comparisons to help inform your business decisions.

Member Network, Edinburgh, Scotland