Actions and Detail Panel
Membership and Friends Forum
Mon 24 April 2017, 12:30 – 16:00 BST
12:30 Registration and sandwich lunch
13:10 Bernard Donoghue, Director
13:45 Jamie Snelgrove, Business and Development Director
"Getting Creative with Memberships"
Can we be more creative with our membership schemes? Should they just be discounted or free tickets, or priority booking? Can we add extra perceived ‘value’, or allow customers to design their own schemes? What are good examples of who is doing this well, and how can technology help us with this?
14:15 Coffee Break
14:45 Martin Barden, Director and Jess Gillham, Marketing Associate
Culture Consultants Ltd
"How to become a membership organisation"
15:15 Noreen Kinsey, Head of Retail and Leisure
Memberships and annual passes – reasons to join and reasons to renew.
Future thinking will share the details of research conducted with ALVA to explore what the key drivers to join and renew memberships are.
Followed by an Open Forum