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Membership Workshop with the RSC: how to use content to attract, recruit and retain members

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Wednesday, 12 July 2017 from 17:00 to 18:30 (BST)

Membership Workshop with the RSC: how use content to...

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Ticket Type Remaining Sales End Price * Fee Quantity
Membership Workshop 22 Tickets 12 Jul 2017 £15.00 £0.00
Page Lizard Summer Party 21 Tickets 12 Jul 2017 Free £0.00
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Event Details

How to use content to attract, recruit and retain members
Workshop with the RSC followed by drinks and networking

Adam Brownsell - Publisher, Magazines, Royal Society of Chemistry

Adam will be elaborating on the remarkable story of how the Royal Society of Chemistry turned an inward-facing membership magazine into a brand which has attracted subscribers and members from around the world. 

The story of Chemistry World's transformation into a successful digital subscription which fuelled a new wave of subscribers and members fascinated both consumer and business publishers at our February 'Media Reinvented' event.

Tonight's workshop is for membership professionals who want to learn more of the details of how the RSC set-up Chemistry World to be an effective recruitment and retention tool for the organisation and what you can do to enable your content to work for you.

It's an inspirational story that is relevant to every membership organisation for whom content is a key part of the value they deliver members. 

 

Event audience

 

This is a collaborative event for anyone in the membership sector interested in growing their audience through compelling content and maximising the opportunities of digital. Please note only membership professionals can attend - no suppliers.

  

Timetable

16.30 Welcome drinks
17.00 Chemistry World's journey from membership to 'subscribership'
18.00 Workshop 1: Lessons from the RSC about the cultural and structural challenges the organisation faced
18.00 Workshop 2: How to transform your content to reach new audiences and provide better value for members
18.30 Drinks and snacks on the terrace (in the sun!) with amazing views of London

 
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When & Where


Taylor Wessing
5 New Street Square
EC4A 3TW London
United Kingdom

Wednesday, 12 July 2017 from 17:00 to 18:30 (BST)


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Organiser

Page Lizard

Page Lizard offers responsive mobile apps for publishers, content owners and membership organisations. Our outsourced creative and technical services provide an end-to-end solution.

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Membership Workshop with the RSC: how to use content to attract, recruit and retain members
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