Merchandising Online Training

This Merchandising Online Training course delivers a structured exploration of retail merchandising principles that drive profitability, brand presence, and customer satisfaction. The program begins with merchandising theory, establishing a solid conceptual base. It progresses into the hands-on elements of product and merchandise management, including planning, procurement, inventory, and analysis.

Learners will explore strategic merchandising and visual merchandising techniques that influence buyer decisions at the point of sale. Key components also include pricing strategy, examining how to balance cost, value, and competitiveness. In addition, the course dives into consumer behavior, analyzing what drives purchasing decisions and how to respond to market demands effectively.

The final modules cover the legal and interpersonal side of merchandising. You'll understand your responsibilities under the Consumer Rights Act and gain practical skills in communicating with customers, essential for long-term success in any merchandising or retail role.

Learning Outcomes

1. Understand merchandising theory and how it applies in retail.
2. Develop effective strategies for managing retail products efficiently.
3. Analyze and control inventory for optimized stock performance.
4. Apply visual merchandising techniques to influence buyer decisions.
5. Interpret consumer behavior for better retail decision-making.
6. Communicate effectively with customers and uphold legal standards.

Course Link : Merchandising Online Training

Course Curriculum

Module 01: Merchandising Theory

Learn the foundations of merchandising and its impact on retail success.

Module 02: Product Management

Explore product selection, lifecycle, and stock alignment strategies.

Module 03: Merchandise Management

Manage assortments, planning, and allocation in a competitive market.

Module 04: Inventory Management and Analysis

Understand inventory flow, forecasting, turnover, and stock efficiency.

Module 05: Merchandising Strategy

Build merchandising strategies to meet sales and branding goals.

Module 06: Visual Merchandising

Design store layouts and displays to boost customer engagement.

Module 07: Merchandise Pricing

Explore pricing models, competitive pricing, and value perception.

Module 08: Importance of Consumer Behaviour

Analyze buying trends, decision-making, and market segmentation.

Module 09: Consumer Rights Act

Understand consumer protections and responsibilities in merchandising.

Module 10: The Importance of Communicating with Customers

Develop effective customer interaction and engagement strategies.

Disclaimer:

This is an online course with pre-recorded lessons. You will get access to the course within 48 hours after your enrolment.