Merchandising & Visual Merchandising Online Course

Master the art and science of retail presentation with our Merchandising & Visual Merchandising online course. This course offers comprehensive training in both merchandising principles and visual merchandising techniques to enhance product appeal and drive sales. From inventory management to effective store layouts, learners will gain practical knowledge on merchandise strategy, pricing, consumer behavior, and marketing processes. This course equips individuals to design visually appealing displays, optimize inventory, and communicate effectively with customers, ensuring professional excellence in the retail sector.

Learning Outcomes

1. Demonstrate practical skills in merchandising and visual merchandising effectively.
2. Apply inventory management techniques to optimize stock levels efficiently.
3. Develop strategic merchandising plans to maximize product visibility successfully.
4. Design visual displays that attract customers and increase store sales.
5. Communicate with customers using professional and effective retail techniques.
6. Understand marketing principles to enhance merchandising and retail strategies effectively.

Course Curriculum

Module 01: Merchandising Theory
Learn the foundational concepts of merchandising and retail management principles.

Module 02: Product Management
Understand product lifecycle, categorization, and effective product management strategies.

Module 03: Merchandise Management
Learn how to plan, organize, and control merchandise effectively.

Module 04: Inventory Management and Analysis
Understand inventory control, analysis techniques, and stock optimization.

Module 05: Merchandising Strategy
Develop strategic approaches to maximize sales and product visibility.

Module 06: Visual Merchandising
Learn techniques to create appealing visual displays and customer experiences.

Module 07: Merchandise Pricing
Understand pricing strategies and their impact on sales and profit margins.

Module 08: Basics of Marketing
Explore core marketing concepts relevant to retail merchandising success.

Module 09: The Marketing Process
Understand step-by-step marketing processes and strategies for effective promotion.

Module 10: Strategic Marketing
Learn long-term marketing planning to boost brand recognition and sales.

Module 11: Importance of Consumer Behaviour
Analyze consumer preferences and purchasing decisions for merchandising success.

Module 12: Consumer Rights Act
Understand customer rights and legal aspects of retail operations.

Module 13: Communicating with Customers
Learn effective communication skills for improving customer satisfaction.

Module 14: Introduction to Visual Merchandising
Gain an overview of visual merchandising principles and retail aesthetics.

Module 15: Store Layouts
Learn how to plan store layouts to maximize customer engagement.

Module 16: Exterior Design
Understand the importance of store exterior design in attracting customers.

Module 17: In-Store Design
Explore techniques to optimize in-store product placement and flow.

Module 18: Mannequins
Learn the effective use of mannequins to display products creatively.

Module 19: Display Fixtures
Understand different types of fixtures and their role in merchandising.

Module 20: The Role of a Visual Merchandiser
Explore responsibilities and skills required to excel as a visual merchandiser.

Module 21: Challenges of Modern Visual Merchandising
Learn to address modern challenges in retail presentation and merchandising.

Module 22: What Is Inventory?
Understand inventory types, definitions, and importance in merchandising processes.

Module 23: Types Of Inventory
Explore different inventory types and their roles in retail management.

Module 24: Key Players
Learn about important stakeholders involved in merchandising and retail operations.

Module 25: Setting Up The Warehouse
Understand warehouse layout, organization, and efficient stock management practices.

Module 26: Identifying Demand
Learn techniques to forecast product demand accurately and efficiently.

Module 27: Maintaining Inventory Accuracy
Explore methods to ensure accurate inventory records and reduce discrepancies.

Module 28: The Outbound Process
Understand outbound logistics and processes for efficient product delivery.

Disclaimer:

This is an online course with pre-recorded lessons. You will get access to the course within 48 hours after your enrolment.