About the Film
Merino Trails is a deeply immersive documentary exploring the origins of icebreaker’s merino wool — tracing the journey across landscapes, people, and the stations where this iconic fibre is born.
The film dives into the interplay between nature, sustainable farming, and human endeavour.
After the screening, Moritz Krause (director, cinematographer, and explorer) — who played a central role in bringing this expedition to life — will join us for a live Q&A. Expect insights into the making of the film, behind-the-scenes challenges, and untold stories from the merino wool growers who were part of the journey.
Why Attend?
• Be among the first in London to experience Merino Trails on the big screen
• Hear firsthand from one of the filmmakers about the artistic, logistical, and ethical dimensions of the expedition
• Connect with fellow outdoor enthusiasts
• Enjoy a relaxed evening filled with inspiring travel stories, engaging conversations about New Zealand and natural fibres — all accompanied by drinks and snacks
And there’s more — this event also opens the door to a unique opportunity.
Purchase any icebreaker product at Ellis Brigham by December 1st, and you’ll be entered for a chance to win a trip to New Zealand in March 2026.
More details will be shared during the event.
