Meta Ads have changed. So has the role of the advertiser. The platform is evolving quickly, with more emphasis on AI-driven targeting and less on manual control. That means it’s time to rethink the way we approach interests, behaviours, and lookalike audiences. There are now 25+ placements across Feed, Stories, Messenger, Reels, and more. Each one needs slightly different creative and messaging to drive real engagement. If you’re still using the same approach you relied on a few years ago, it’s likely time for a refresh.

Join Alison Battisby, founder of Avocado Social, for an in-depth, 2-hour online workshop designed to guide you through the essential strategies, tools, and techniques needed to drive real results with Meta advertising.

In this hands-on workshop, you'll explore the evolving world of Meta ads, uncover key changes, and learn practical steps to grow your business using Facebook and Instagram ads. Whether you’re new to social media advertising or seeking to enhance your current approach, this session will equip you with everything you need to connect with your audience, boost brand awareness, and increase revenue.

What We’ll Cover:

Introduction to Facebook and Instagram Advertising: Start with the essentials and understand how these powerful platforms can raise your brand’s profile, generate leads, and drive revenue.
Meta Ads Checklist: Ensure your business is ready to advertise with a comprehensive checklist covering the key activities you need to prepare your business and website for effective campaigns.
Mastering Meta Ads Manager: Gain confidence using the Meta Ads Manager dashboard to create, monitor, and manage campaigns.
Crafting Engaging Ads: Learn techniques to create compelling ads that resonate with your audience, encouraging deeper engagement and action.
Targeting and Optimisation: Develop precision targeting skills and discover optimisation techniques that help reach your ideal customers and maximise campaign impact.
Budgeting and Scheduling Strategies: Understand how to allocate budget effectively and schedule ads to get the best return on investment (ROI).
Measuring Success: Learn how to track and analyse essential performance metrics to continuously refine and improve your ad strategy.

Why Attend?

This workshop is perfect for small business owners, social media marketers, and marketing professionals looking to stay ahead of Meta’s evolving advertising landscape. You’ll leave with a clear, actionable strategy and practical skills to build high-impact campaigns that drive results.

Reserve Your Spot Today!

Meta Advertising in 2025

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