Microsoft Digital Advertising Guide Online Course

Master Microsoft Advertising with expert-led guidance to grow your digital campaigns.

Overview:

If you're spending money on digital advertising but not seeing solid results, it might be time to give Microsoft Advertising the attention it deserves. This guide walks you through every key element of the platform, from setting up your account and understanding keyword targeting, to managing bids and optimising ad campaigns for higher returns.

Whether you're trying to boost traffic, generate leads or simply stretch your budget further, this course gives you the structure and strategic insight you need. It’s not filled with fluff—just clear, step-by-step knowledge that helps you build ads that actually do their job, without any smoke and mirrors

Learning Outcomes:

• Understand Microsoft Ads account structure and basic setup steps.
• Learn keyword research to improve campaign targeting accuracy.
• Build and manage engaging ad campaigns that drive results.
• Apply bidding strategies to control costs and maximise value.
• Use extensions to enhance ad visibility and engagement.
• Monitor performance metrics and adjust for improved campaign ROI.

Course Curriculum:

• Module 1: Introduction to Microsoft Advertising
• Module 2: Setting Up Your Microsoft Ads Account
• Module 3: Keyword Research and Targeting
• Module 4: Creating Effective Ad Campaigns
• Module 5: Budgeting and Bidding Strategies
• Module 6: Ad Extensions and Enhancements
• Module 7: Performance Tracking and Analytics
• Module 8: Optimising Campaigns for Better ROI
• Module 9: Advanced Tools and Features
• Module 10: Best Practices and Case Studies

Who is this Course For:

• Digital marketers looking to diversify advertising platforms
• Business owners aiming to lower advertising costs effectively
• Freelancers managing client ad accounts across networks
• SEO professionals expanding into paid advertising
• Marketing students seeking platform-based ad knowledge
• Agencies managing PPC for small to mid-sized businesses
• E-commerce sellers wanting to increase their conversions
• Career switchers exploring paid search marketing roles

Career Path (UK Average Salary Estimates):

• Digital Marketing Specialist – £30,000–£40,000
• PPC Executive – £28,000–£38,000
• SEM Analyst – £32,000–£45,000
• Marketing Manager – £40,000–£55,000
• Performance Marketing Manager – £45,000–£60,000
• E-commerce Advertising Manager – £38,000–£50,000