While this is a free event, we want to ensure that everyone in attendance is going to get the most out the content presented. This is an advertiser only event, with space for only a few friendly agencies.

MicrosoftAdvertisingXADFUTURES

This is the third in the ADFUTURES20 series. Held at Microsoft's UK headquarters in Paddington, London, attendees can expect to hear directly from Microsoft Advertising about the future of the platform, why Bing presents a unique and compelling opportunity for advertisers, and the importance of diversity and inclusion within the Microsoft Advertising ecosystem.

Hosting the event, digital media buying agency, SearchStar, will support Microsoft, offering their thoughts and expertise about the future of the Microsoft Advertising platform, the opportunities on the horizon and an actionable case study of how advertisers can make the most of advertising on Bing today.

This is not a sales pitch - we want to encourage open discussion around Microsoft Advertising and the future of advertising. Thought leadership only.

What You Can Expect

8.30 - 9.00: A delicious breakfast and chance to chat

9.00 - 9.20: The State of Microsoft Advertising, Dan Fallon, SearchStar

9.20 - 9.35: Microsoft Advertising Product Roadmap, TBC, Microsoft Advertising

9.35 - 10.00: Microsoft Audience Network (MSAN), TBC, Microsoft Advertising

10.00 - 10.25: Microsoft session about Diversity & Inclusion, TBC, Microsoft Advertising

10.25-10.45: Microsoft Advertising Data Insight & Case Study, TBC, SearchStar

10.45 - 11.00: Q&A and networking

About SearchStar

SearchStar is an award-winning international digital media buying agency with deep analytics and conversion expertise. For 15 years we've achieved outstanding results through paid search, programmatic and paid social. Google Marketing Platform partners, we’re one of only a few agencies globally certified in Google Analytics, Data Studio and Tag Manager.

SearchStar is owned by global localisation and transcreation company, Welocalize. With the support of a network of over 77,000 native speakers of 250 languages our teams are able to offer multilingual digital advertising across all international markets.

Previous SearchStar Events

We've been delivering digital advertising, analytics and conversion conferences - big and small - for several years now. Still unsure? For a better idea of what to expect, read the summary of ADFUTURES19 here >>>