The Fragrance Foundation UK is committed to helping and supporting its members with the challenges faced by the Covid pandemic. So it is delighted to announced a new Masterclass series specifically geared to help counter issues many brands are facing and to offer guidance and support over the next year.

The webinars “Midday Masterclasses” will educate, inform and inspire members. Highly practical as well as thought provoking , the masterclasses will aim to guide the industry through the pandemic and into happier days in the future. The first masterclass on Tuesday 10th November will be hosted by Beth Horn from Facebook and Instagram who will be sharing ideas and tips to help drive Christmas sales. This will be followed in January by Judith Gross from IFF who will talk members through the opportunity for fragrance during the pandemic & how to embrace this and drive growth.

Midday Masterclasses will be free to existing members (up to 2 spaces per member company) and available to additional attendees at £10pp & non members for a charge of £20 pp. They will be 40 minutes in duration and will hosted on Zoom. MEMBERS MUST USE THEIR WORK EMAIL