Mike's Manifesto Masterclass.

Mike's Manifesto Masterclass.

By habitualise

Expert training, live on Zoom. 2.00pm-5.30pm, Friday 26th September 2025.

Date and time

Location

Online

Good to know

Highlights

  • Online

Refund Policy

Refunds up to 3 days before event

About this event

Why Manifestos Matter:

Some people often think of a manifesto as a kind of business ‘TO DO’ list.

But we think it’s a better idea to frame your manifesto as a ‘TO BE’ list.

Giving you direction, insight and something to live up to, just when you need it most.

Think of the power of your manifesto, as an essential and reliable resource for increased clarity, purpose, quick decision-making, self-expression and creativity.

(And that's just for starters.)

Indeed some of the most successful individuals and companies on the planet, continually demonstrate why manifestos matter:

Call it a mission, masterplan, personal or profession GPS, roadmap or calling; a written manifesto has been the gold standard for a wide-range of founder-led businesses and indeed companies of one, consultancies, start-ups, teams and freelancers, forever.

What will this short-haul, business-class sprint look like in a bit more detail?

You'll get thorough, in-depth training in the following modules:

  1. Module #1: WHY MANIFESTOS MATTER.
  2. Module #2: WHAT MAKES A GREAT MANIFESTO.
  3. Module #3: HOW TO WRITE A GREAT MANIFESTO.
  4. Module #4: HOW TO LIVE A GREAT MANIFESTO.
  5. Plus: A free, follow-up, one-2-one, 45 minute coaching call with me.

Exploring all things manifesto and how that might be applied to personal change and growing your business.

Exploring all things manifesto and how that might be applied to personal change and growing your business.

There'll be plenty of innovative hands-on exercises, a thorough understanding of the psychology of the subject, deep encouragement to share and engage with your fellow masterclass attendees, and naturally plenty of Q&A's.

We'll cover everything from getting that much needed clarity, to aligning your behaviours, writing a manifesto from scratch, promoting it, and more, (we'll even explore: 'How Not To Write A Manifesto'.)

We'll also help you decide precisely the kind of manifesto you need: Personal or Professional? (A bit of both is often the way.) And will you make it public, or is going to be a private for-your-eyes-only gig?

We'll explore the very best solution for you throughout our time together.

By close-of-play on the 26th, you'll not only have a thorough understanding of what makes a great manifesto and how to write your own, (natch), but we're also going to make a crazy-great claim here:

If I do my job right on the day, (and I think I will ;~}, you'll leave this masterclass as a potential world expert in writing kick-ass manifestos.

Really.

Think of it as a new professional skill/new product offering, many of you who are consultants, coaches and service companies can then go and offer your clients, as a revenue generator for your own business.

Don't worry, we won't ask for commission ;~} we'll just be happy and flattered that you consider that Mike's Manifesto Masterclass is that good.

Before the Masterclass starts, we'll send you a beautiful printed manual.

(Actually, we'll send it to you as soon as you book your spot.)

A combination workbook, cheatsheets and divine Inspiration, it really is the business.

Packed with insights, fun and foundational exercises, examples of over 50 great manifestos, with plenty of room for notes and ideas to sustain you every step of the way on your manifeso journey.

And to cover all bases we also send it to you in PDF form too, plus one or two 'extras' in the package we think you'll like.

Here's a short film, of a just a few of the spreads in the manual, to give you an idea of what you're in for.

About your coach:Mike Coulter.

Mike is an award-winning advertising copywriter.

In 2016 he was hired by the legendary David Hieatt at The Do Lectures, as Creative Director on the hugely influential ‘Side Projects Report'.

At the time, Mike was the only Creative Director in the world, trained by esteemed Stanford University Professor BJ Fogg PhD, in both the Tiny Habits® Method of Behaviour Change, and the models and methods of Behaviour Design, the secret sauce applied by some of the most successful companies in Silicon Valley.

(Skills he also shared btw, as Entrepreneur in Residence, with the students at ‘LaunchPad’, Falmouth University’s Start-Up School.)

Recognised more than once or twice by D&AD for his copywriting and creative abilities, Mike has also sat on their prestigious Annual’s Copy Jury.

An avid cyclist, bodysurfer and ex-Ironman Triathlon Finisher, Mike knows first-hand how creatively re-designing our behaviour can take any of us a long, long way.

Mike's own personal manifesto, which he'll share with you, focuses on happiness, health and yes; wealth.

Is this Masterclass for you? Is it any good?

Don't ask me ;~}

Ask those who have already experienced it:

This short film should help you make your mind up, think of it as a quick 'Credibility check'.

Frequently asked questions

Who is this course for?

- Business owners - Entrepreneurs - Company of ones - Freelancers - Consultants - Agency owners

Do you have a cancellation policy?

In case you can't attend, we offer a full refund up to 7 days before the workshop starts.

What do I need to bring to this online event?

Just your favourite pen, and yourself. Nothing more, nothing less . We will provide a super-useful 100pp printed Workbook, (delivered to your home or office), for all those all-important Notes, Key Learning Outcomes, and contact details of the friends-for-life you’ll meet at the Masterclass.

I have a team and I'd like them to do the workshop. Do you offer group discounts?

Great and yes! Drop me an email to mike@thedolectures.co.uk with details of how many people are in your team and we'll sort something out.

Will the Masterclass be recorded?

You bet. All 4 modules will be recorded and a link sent to you bright and early the morning after.

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On Sale 25 Aug 2025 at 10:00