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Mind the PR Gap 2017 - bringing together research and practice

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Millennium Point

Birmingham City University

B4 7AP

United Kingdom

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Description

Mind the PR Gap 2017 Summit

Bringing together research and practice

If you're interested in the value of closer ties between PR research and practice, this event is for you. The Summit aims to tackle important benefits and issues. It will set out realistic and achievable ways forward, with a clear agenda for change. Open to practitioners, academics, researchers and students.

Programme

PR professionalism and the value of applied academic research
Philip Young (BCU) and
Jason MacKenzie (CIPR Presdent)

Developing a more focused academic-practitioner PR research agenda.
Keynote: Dr W. Timothy Coombs- award winning researcher and world expert in crisis communications

Update on Global Capabilities in Public Relations and Communication Management
Dr. Johanna Fawkes (University of Huddersfield) - principal investigator for The Global Capability Framework for Public Relations and Communications Management

Employability panel session and open floor discussion
This session looks at the challenges and opportunities presented by the ongoing transformation of the modern work environment for individual practitioners, employers and educators.
Chair: Dr Derek Hodge (University of Stirling) plus Heather Yaxley and representatives from Jaguar Land Rover.

Talking points and action plans
Chair: Paula Keaveney (Edge Hill University)
4 x 10 minutes contributions leading into parallel themed workshops and action plans

Wrap up and ways forward
Dr Kevin Ruck (PR Academy)

Accredited degree programmes
Chair: Paula Keaveney

To contribute a Talking Point topic visit the Facebook page. https://www.facebook.com/MindthePRgap:

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Date and Time

Location

Millennium Point

Birmingham City University

B4 7AP

United Kingdom

View Map

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