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Mind the PR Gap 2017 - bringing together research and practice

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Millennium Point

Birmingham City University

B4 7AP

United Kingdom

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Mind the PR Gap 2017 Summit

Bringing together research and practice

If you're interested in the value of closer ties between PR research and practice, this event is for you. The Summit aims to tackle important benefits and issues. It will set out realistic and achievable ways forward, with a clear agenda for change. Open to practitioners, academics, researchers and students.

Programme

09:30-09:45 - PR professionalism and the value of applied academic research
Philip Young (BCU) and
Jason MacKenzie (CIPR Presdent)

09:45-10:45 - Developing a more focused academic-practitioner PR research agenda.
Keynote: Dr W. Timothy Coombs- award winning researcher and world expert in crisis communications and Donald Steel, crisis consultant and former BBC chief media spokesperson

10:45-11.15 - Update on Global Capabilities in Public Relations and Communication Management
Dr. Johanna Fawkes (University of Huddersfield) - principal investigator for The Global Capability Framework for Public Relations and Communications Management

11.15-11.30 - Break

11.30-13:00 - Employability and career sustainability panel session and open floor discussion
This session looks at the challenges and opportunities presented by the ongoing transformation of the modern work environment for individual practitioners, employers and educators.
Chair: Dr Derek Hodge (University of Stirling) plus Heather Yaxley and representatives from Jaguar Land Rover.

13:00-14:00 - Lunch

14:00-16:00 - Talking points and action plans (including coffee break)
Chair: Paula Keaveney (Edge Hill University)
Though provoker introductions leading into parallel themed workshops to generate action plans. Topics likely to include: evaluation, public sector communication, academic investigatio of untold stories of PR, practitioners and students, inclusivity and activism.

Topics likely to include:

  • Evaluation - moving on from AVEs, led by Stuart Bruce, who is chairing the CIPR measurement group tackling this topic.
  • Public sector communication, led by Dan Slee, who wrote a great LinkedIn post after the Manchester terror attack (https://www.linkedin.com/pulse/14-comms-lessons-from-manchester-bomb-attack-dan-slee).
  • Academic investigation of the untold stories of PR, led by Philip Young who is interest in how agencies win awards for what they claim to do, but find it hard to win credit for things they decide not to do.
  • Practitioners and students led by Kelly O'Hanlon - how can academics help industry speakers with presentations to students, and how can practitioners support dissertation research and choice of topics?
  • Inclusivity and activism, led by Heather Yaxley with input from Bob Calver (co-author of Everybody In: A Journalist's Guide To Inclusive Reporting For Journalism Students)

16:00-16:30 - Wrap up and ways forward
Dr Kevin Ruck (PR Academy)

16:30 - Wind-down networking in BCU Student Union pub and/or

Accredited degree programmes meeting
Chair: Paula Keaveney

To contribute a Talking Point topic send message via this site, visit the Facebook page. https://www.facebook.com/MindthePRgap or Tweet to https://twitter.com/mindtheprgap

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Date and Time

Location

Millennium Point

Birmingham City University

B4 7AP

United Kingdom

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