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Mind the PR Gap: Academic-Practitioner Summit 2017

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Millennium Point

Birmingham City University

B4 7AP

United Kingdom

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Mind the PR Gap Summit

Most people see value in closer ties between PR thinking and PR practice. This conference aims to highlight key issues and set out realistic and acheivable ways forward. Bringing together leading academics and industry heavyweights, the Summit will set an agenda for change.

Here's what we will do:

09.30: Welcome: how today will work, what we will achieve

PR professionalism and the value of applied academic research

Philip Young (BCU) and Jason MacKenzie (CIPR Presdent)

09.45 Research agenda

Developing a more focused academic-practitioner PR research agenda.

Keynote: Dr W. Timothy Coombs - world expert in crisis comms

10.45 What should PRs do?

Update on Global Capabilities in Public Relations and Communication Management, includes 10 minute Q&A.

Jo Fawkes (Huddersfield)

11.15 Break

11.30 Employability

This session looks at the challenges and opportunities presented by the ongoing transformation of the modern work environment for individual practitioners, employers and educators. Chair: Derek Hodge (Stirling); Heather Yaxley and others

12.30 Panel session on employability and open Q&A Chair: Derek Hodge

13.00 Lunch

14.00 Talking points 4 x 10 minutes - contributions welcome Chair: Paula Keaveney (Edge Hill)

14.40 Academic-practitioner collaboration projects

Four parallel themed workshops on research trajectories based on ‘Talking points’, feedback and action plan

15.30 Talking point groups feed back on discussion and proposals Chair: Paula Keaveney

16.00 Wrap up and ways forward (Kevin Ruck, PR Academy)

16.15 Break

16.30 CIPR accredited degrees opportunity for university lecturers to discuss CIPR accreditation of degree programmes

Chair: Paula Keaveney

17.00

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Date and Time

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Millennium Point

Birmingham City University

B4 7AP

United Kingdom

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