Actions and Detail Panel
Mind the PR Gap: Academic-Practitioner Summit 2017
Wed 12 July 2017, 09:30 – 17:00 BST
Mind the PR Gap Summit
Most people see value in closer ties between PR thinking and PR practice. This conference aims to highlight key issues and set out realistic and acheivable ways forward. Bringing together leading academics and industry heavyweights, the Summit will set an agenda for change.
Here's what we will do:
09.30: Welcome: how today will work, what we will achieve
PR professionalism and the value of applied academic research
Philip Young (BCU) and Jason MacKenzie (CIPR Presdent)
09.45 Research agenda
Developing a more focused academic-practitioner PR research agenda.
Keynote: Dr W. Timothy Coombs - world expert in crisis comms
10.45 What should PRs do?
Update on Global Capabilities in Public Relations and Communication Management, includes 10 minute Q&A.
Jo Fawkes (Huddersfield)
This session looks at the challenges and opportunities presented by the ongoing transformation of the modern work environment for individual practitioners, employers and educators. Chair: Derek Hodge (Stirling); Heather Yaxley and others
12.30 Panel session on employability and open Q&A Chair: Derek Hodge
14.00 Talking points 4 x 10 minutes - contributions welcome Chair: Paula Keaveney (Edge Hill)
14.40 Academic-practitioner collaboration projects
Four parallel themed workshops on research trajectories based on ‘Talking points’, feedback and action plan
15.30 Talking point groups feed back on discussion and proposals Chair: Paula Keaveney
16.00 Wrap up and ways forward (Kevin Ruck, PR Academy)
16.30 CIPR accredited degrees opportunity for university lecturers to discuss CIPR accreditation of degree programmes
Chair: Paula Keaveney