Mindset Matters: Selling in the AI era

Why Attend:

Discover how trust, empathy, and resilience form the foundation of successful selling and how AI can amplify your efforts. This session includes real-world examples, interactive exercises, and a live Q&A.

What You’ll Learn:

• The psychology behind buyer decisions

• How to build trust and handle rejection

• AI-powered prospecting and engagement tools

• Practical exercises to reframe challenges into opportunities

Is there any pre-event work?

No pre-event work is required. Just bring your enthusiasm to learn!

Emily Ford - Head of Startups for Google Cloud in the UK and Ireland

Emily Ford is a Sales professional with over 25 years of B2B selling experience across diverse sectors, including Public Sector, Large Enterprise, and Startups. This diverse background has cultivated her mastery of multiple sales disciplines, which Emily has used to create her own ethos for success.

As the current Head of Startups for Google Cloud in the UK and Ireland, Emily's primary focus is empowering startups with access to market-leading AI and Cloud technology, leveraging her adaptable skills to support early startups at massive scale. Outside of her core role, Emily is a Coach and Sales Advisor. She is passionate about collaborating with founders and startups to identify pathways to sustainable growth and success.

DISCLAIMER

All information used in this presentation you are registering for is produced for information purposes only and is for the sole use of the attendees at the presentation.

Whilst we feel this topic is beneficial to business owners, the views expressed are not intended to be and should not be viewed as individual advice or as a recommendation by Royal Bank of Scotland, NatWest, Ulster Bank, or any third party. You should seek independent advice in respect of issues that are of concern to you.

To the maximum extent permitted by law we expressly disclaim all representations, warranties, or assurance of any kind, expressed or implied, that are made to the accuracy or completeness of the information contained in this presentation and do not accept any obligation to update or correct any information contained herein.

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