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Minimising Waste, Maximising Profit

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DKP Gallery, De Koffee Pot, Hereford Left Bank, Bridge Street HR4 9DG

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Minimising Waste, Maximising Profit is an exhibition critiquing the capitalist system and its role in the collapse of the climate. Using the ‘corporation’ as the manifestation and symbol of the capitalist system, Callum Johnstone analyses the values and priorities it places on environmental issues. The work in this exhibition looks at advertising and marketing strategies and its exploitation of the natural world, its motif’s and its magnificence for economic benefit. Inclusion of this familiar imagery in advertising campaigns, depicted as idealistic and almighty, forces the viewer into the illusory sense of utopian reality.

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DKP Gallery, De Koffee Pot, Hereford Left Bank, Bridge Street HR4 9DG

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