£96

Mining your data for gold: practical data-driven strategies

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Location

CBSO Centre

Berkley Street

Birmingham

B1 2LF

United Kingdom

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

Discover how to increase your annual ticket income by 8% in less than a day!


"The Session made complicated audience retention and consolidation strategies seem easy and achievable. Highly Recommended! " Sam Stone, Royal Scottish National Orchestra


Arts organisations are teeming with data – sales, customers, events, open rates, campaign stats, pricing – and marketing and sales teams are responsible for processing all this data to find meaning. It’s easy to feel like you’re drowning in data, alongside intense pressure to meet targets within budget and achieve maximum ROI.

This one-day session - delivered by audience data experts Purple Seven - is designed to offer practical tips for using data to build occupancy and drive revenues.

IN ONE DAY, YOU WILL LEARN:

* How to develop a customer strategy that complements your event campaign strategies

* How to improve customer journeys through strategic communications

* How to use eCRM/emails to automate processes, and save you time

* What metrics to use to measure success – at a deeper level than just email click-throughs

* How to put your results in context alongside national benchmarks

* Practical things you can do tomorrow to impact your occupancy and revenues

WHO SHOULD ATTEND?

* Anyone responsible for hitting sales targets

* Arts marketers who create and implement event campaign plans

* Marketing managers who create audience development strategies

* Digital marketers who create customer journey pathways

CAN’T MAKE IT?

* Register your interest and we’ll let you know about future events.

* Get in touch to discuss a bespoke session for your marketing team, or for your region


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Date and Time

Location

CBSO Centre

Berkley Street

Birmingham

B1 2LF

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

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