The old rules no longer apply. The digital age is in full swing, and knowing how to navigate this new landscape is essential to the success of every brand and business. Brands are struggling to keep up with the pace of the digital age – with new emerging technologies, shifts in consumer behaviour and startups with disruptive approaches.
The remedy is to innovate the products/experiences brands provide to customers. However, this cannot happen unless the company culture encourages this. Opus, sponsored by our partner Adobe, is designed to provide brands with the tools to take immediate action from industry leaders on how to innovate within these fields of experience and cultural innovation, helping brands set the tone for 2017.
Why should you attend?
Opus provides a series of engaging talks from industry leaders, product demos and Innovation sprints.
Product demos that help brands understand why technologies, such as Mixed Reality and Internet Of Things, are important for this digital age. A unique Pop up museum experience, headed by Phd Professor, will showcase unsuccessful innovations and the learnings behind them, whilst the Innovation sprint will showcase how businesses, through a client case (Wateraid) can become digital transformed through lean innovation workshops.
Global CEO, JWT
Global CTO, Mirum
Head of Innovation Networks, Nokia
Global Head of Brand Experiences, Blippar
Head of Product Marketing, Adobe
See the full speaker list and event schedule here : http://www.mirumopus.co.uk