Mission and Vision – Preparing Your Communications for Business Success
£125 – £150
Mission and Vision – Preparing Your Communications for Business Success

Mission and Vision – Preparing Your Communications for Business Success

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TBC - Manchester

United Kingdom

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Mission & Vision

Preparing Your Communications for Business Success

We've teamed up with Lucy Rennie of Lucy Rennie Communications to create a day which covers getting your message right, appealing to your audience, targeting them strategically and then creating the content to draw them towards your products and service.

Together, Social Media Expert Jo Booth and Lucy will teach you the tips and tricks for knowing what your message is, finding the right audience and making your content relevant to them. They will help you:

 1) Build the foundations:

  • Define your Mission, Vision, Values and Purpose

  • Building your Brand Identity 

  • Looking at your USP - what really makes you different? Standing out from your competitors


2) Build your key tools:

  • Boilerplate

  • Key messages

  • Know Your Stuff

 

3) Target Your Audience - Stakeholder Analysis 

  • Who do you need to communicate with and why?

  • How to adapt what you do - create, recycle, etc.

 

4) Know What to Say and When - Plan your Communications

  • Choosing your channels: a focus on all things social media

  • Get the basics right first

  • Following the trends

  • Blogs – where and when to use them

 

5) How to know what works and what doesn't?

  • Measure - Using Analytics

  • Review

  • Revise

 

6) Time & money saving tools & tips to take away

  • Scheduling

  • Software

  • Spreadsheet

 

This workshop is for anyone interested in building their Communications and Social Media reach and is useful to beginners and advanced users.

                                  9.30 for a prompt 10.00 start!

Very Early Bird Ticket: £110, Early Bird Ticket: £125, Ticket £150.00

Joanna Booth

Head Social Media Trainer & Strategist at Social Media Makes Sense Ltd

As a Social Media expert and trainer, Jo has overseen the social media successes of projects like the BBC hit series Poldark through to running a series of ‘Digitally Savvy’ workshops for the Business Growth Hub. She blogs for diverse brands including Sage, Microsoft, Yahoo, Guardian Small Business, and the Greater Manchester Chamber of Commerce.  She presents on the Virgin Media Learn Digital Skills Channel and Business Growth Hub Digital TV.  Jo is a public speaker and young entrepreneur.

Lucy Rennie

Lucy Rennie Communications is a strategic communications and PR consultancy based in the NW.

Lucy enjoys working as a strategic business partner to a variety of businesses across the North West, Yorkshire and East Midlands regions. She works closely with in-house teams, building strong relationships that help her to gain a rich understanding of each business, its goals and aspirations. Once she has understood the business and where it wants to go, Lucy works to produce tailor-made strategic communications plans that can incorporate all or some aspects of communications depending on the business goals.


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TBC - Manchester

United Kingdom

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