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MK Search - Digital Marketing Meet-Up

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Location

The Galleon Pub

Old Wolverton Road

Old Wolverton

Milton Keynes

MK12 5NL

United Kingdom

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Description

https://www.mksearch.co.uk

MK Search is a digital marketing event based in Milton Keynes.

If you’re looking for an all singing and dancing SEO conference then, unfortunately, our event isn’t for you.

However, if you’re looking for a local event that brings a range of search professionals together; including SEO’s, PPC experts, Paid Media specialists and more; then our little meet-up could be perfect for you.

You can register for speaker updates and further information about the event here.

Speakers:

Hannah Butcher - Content Marketing Manager, Koozai
Ross Tavendale -
Managing Director, Type A Media

Agenda:

  • 18:30pm - 19:00pm - Arrive and networking.
  • 19:00pm - 19:10pm - Welcome and Introductions
  • 19:10pm - 19:40pm - Hannah Butcher (Koozai)
  • 19:40pm - 20:00pm - Break & Networking
  • 20:00pm - 20:30pm - Ross Tavendale (Type A Media)
  • 20:30pm - 21:00pm - Drinks & Networking

Talk Topics:

Hannah Butcher - How To Prioritise Your Content Strategy

So many of us get carried away at the content ideation stage that we end up neglecting the basics.

Coming up with those creative content marketing ideas is often a lot more fun than thinking about the building blocks of content, but it makes sense to get your priorities right before you kick off a campaign.

Let me help you figure out what needs to be done when, and why.

Ross Tavendale - Programatic PR: How To Use Your Companies Data To Generate Content That Gets Press Coverage

In this talk Ross will go over the different types of data that are hiding in your organisation and how to leverage them to create compelling content that gets picked up in multiple press sources across the world.

From this talk you will learn:

  • 3 types of data that can be used in data journalism
  • Data mining and cleaning your data to turn it into link worthy content
  • Prospecting outreach lists
  • Programatically reaching out to journalists with niche relevant press releases
  • Measuring the effectiveness of PR and setting meaningful business KPIs
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Date and Time

Location

The Galleon Pub

Old Wolverton Road

Old Wolverton

Milton Keynes

MK12 5NL

United Kingdom

View Map

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