Mobile App Growth & Marketing by web2wave & AdQuantum
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Mobile App Growth & Marketing by web2wave & AdQuantum

By web2wave

Overview

​From creatives to high-converting web2app funnels: we’ll dig into the hottest growth tactics to scale your mobile apps in 2025!

For whom: founders and marketers from mobile apps in health & fitness, education, psychology, utilities, and other b2c categories looking for high-converting leads.


Agenda:

->16:00–16:30 Dajana Velikanova - Growth Marketer and Client Partner, AdQuantum
Performance Marketing: From Creative to Conversion

​• Channel-specific buying strategies
• Creatives as targeting tools
• Mastering the creative process, AI included

->16:30–17:00 Igor Lyubimov - Founder and CEO, web2wave.com
Why People Buy: The Psychology of Converting web2app Funnels

• Why web funnels are now a leading growth tactic approved by Meta
• Designing engaging, personal quiz flows
• Increasing value perception and trust
• Fixes for the most common funnel challenges

->17:00–17:30 Free networking with Speakers with appetisers and wine

Bonus for attendees!

​Get immediate results from the meetup!
+ Each guest can AI generate a free personalised web funnel inside web2wave - the funnel is ready to deploy and test immediately.
+ AdQuantum will provide a free UA audit for attendees upon request.

Speakers:
Dajana Velikanova — Growth Marketer and Client Partner at AdQuantum. Dajana helps scale mobile products through disciplined paid acquisition, creative testing, and channel-specific strategy.

Igor Lyubimov — Founder and CEO at web2wave. Y Combinator W18 alum, founder of Edwin ai backed by Google and top VCs, scaled to 1M+ users. Builds codeless web2app funnels that convert web traffic to high-value subscribers, enable seamless web payments, bypass store fees, and keep detailed attribution.


P.S. We’ll hand-pick attendees of this meetup for a closed dinner later that day with selected leading app marketers and founders for a no-filters talks you won't hear on stage.

Category: Business, Sales & Marketing

Lineup

Good to know

Highlights

  • 1 hour 30 minutes
  • In person

Location

Portugal Tech Week Palace by Make

98 Rua Gomes Freire

1150-179 Lisboa Portugal

How do you want to get there?

Agenda
16:00 - 16:30

Performance Marketing: From Creative to Conversion

Dajana Velikanova - Growth Marketer and Client Partner,

​• Channel-specific buying strategies • Creatives as targeting tools • Mastering the creative process, AI included

16:30 - 17:00

Why People Buy: The Psychology of Converting web2app Funnels

Igor Lyubimov - Founder and CEO, web2wave.com

• Why web funnels are now a leading growth tactic approved by Meta • Designing engaging, personal quiz flows • Increasing value perception and trust • Fixes for the most common funnel challenges

17:00 - 17:30

Free gifts: AI web funnels & UA audit for attendies! + open networking

​Free networking with speakers + You get max practical gifts for your business: + Each guest can AI generate a free personalised web funnel inside Web2wave - the funnel is ready to deploy and test immediately. + AdQuantum will provide a free UA audit for attendees upon request.

Organised by

web2wave

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Free
Nov 12 · 16:00 GMT