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Mobile Apps for Business: Beginner’s Guide
Sat 13 May 2017, 14:00 – 16:00 BST
Mobile Apps for Business Beginner’s Guide
Presented by Philip Symons MBCS, Director of Zapplication
Mobile apps can increase your sales, brand visibility, customer engagement and loyalty. But how do you get on board?
We will discuss:
Pros and cons of apps versus mobile websites & choosing which to build
Whether you can rely on an app store to do your marketing
How to keep up with the increasing speed of technological change
Why mobile users are different and how to test usability
How you can work effectively with designers and developers (and warning signs to watch for)
Choices you'll have to make between different technologies
How security now plays a part in marketing and in improving your users' experience
Common mistakes you need to avoid
Please note: Cancellations for a refund via Eventbrite may be made up to 6pm on the Friday before the seminar. No refunds for latecomers.
Please allow extra time to locate Westminster Reference Library if this is your first visit.