Mobile Video Will Eat The World

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Location

Location

The Langham Hotel

Langham Place

400 5th Avenue

New York, New York NY 10018

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Mobile Video Will Eat The World

A picture may be worth a thousand words but video is the ultimate tool when it comes to building a brand.

As users become digital-first, viewing video on smartphones, tablets, desktops and connected TVs, advertisers must ensure they follow suit, embracing video as their go-to branding medium.

Join LoopMe, Integral Ad Science, Innovid and our panel of industry experts as we discuss video best practice, effective video measurement and how to be creative with your video advertising.

AGENDA

8:30 - 9:00:
Registration

9:00:
Welcome

9:10 - 9:30:
'State of Play - How to Make Video More Intelligent'
Pete O'Mara-Kane, Global VP, LoopMe

9:35 - 9:55:
'Creating Media Quality Standards for Mobile Video'
Joseph Ranzenbach, Senior Product Manager, Integral Ad Science

10:15 - 10:35:
'Advanced Video on Mobile - Challenges and Opportunities'
Michael Tuminello, Senior Director Product, Innovid

10:40 - 11:20:
Panel Session - 'From $5bn to $70bn - taking mobile video to the next level' -
Chaired by Tanya Dua, Digiday Brand Reporter

Panelists include:

Rachel Pasqua, Mobile Lead, MEC Global
Sonali Pathak, VP Business Development & Strategy, NBCU

Melinda Toscano, Practice Lead, Mobile & Emerging Digital Media Marketing & Technologies, Joule

Pete O'Mara-Kane, Global VP, LoopMe

11:30:
Closing Remarks


Date and Time

Location

The Langham Hotel

Langham Place

400 5th Avenue

New York, New York NY 10018

View Map

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