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Mobile World Congress: Digital Commerce Breakfast Workshops


Monday, February 24, 2014 from 8:30 AM to 10:00 AM (CET)

Mobile World Congress: Digital Commerce Breakfast...

Ticket Information

Type End
Waitlist: Thursday - Creating a truly integrated digital financial ecosystem Ended Free  
Waitlist: Monday - Compete or collaborate? Ended Free  

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Event Details

The Digital Commerce Business Breakfast Series is an informal breakfast workshop series, aimed at providing interesting and stimulating discussion about some of the challenges and opportunities for the digital commerce ecosystem.

Each session will consist of an expert presentation followed by in-depth Q&A sessions with the audience.

Tickets are free for all Mobile World Congress pass holders, however, as places are very limited so early registration is suggested. Breakfast is provided.

Compete or collaborate: How to succeed in digital commerce
8:30 - 10:00am

Digital commerce is predicted to be one of the biggest growth areas in 2014, with consumers becoming increasingly receptive to newer and even more convenient ways of shopping, banking and using services. As part of this, business models and industry lines are blurring. Analysts Innovalue will discuss the key market influencers from the past 12 months, including alternative technologies and the impact of competing industries, based on in-depth research with 13 mobile operators, joint ventures and associations. Hear about how synergies has already led to joint ventures and opened up opportunities for collaboration. Discuss what has been successful and opportunities for improvement in future services.

Speakers include a representative from Mirko Krauel, Innovalue, and James Heaphy, GSMA

Can mobile wallets be interoperable or is the mobile commerce proposition just unsustainable?
8:30 - 10:00am
Developed markets are on the cusp of mass adoption of mobile commerce. Many companies now see mobile commerce as a strategic priority but few will find themselves in a sustainable, value-accruing position. The most valuable mobile wallets are omnichannel wallets that work with any device, as well as both online and in-store. These wallets remove friction from every kind of payment. The wallets also focus on different value propositions. Some focus on enhancing security and others focus on offers or making the checkout experience disappear. Recent Forrester surveys showed that 76 per cent of consumers would be interested in having loyalty programmes, rewards, coupons, discounts and special offers in a mobile wallet. They also valued being able to see payment credentials and receipts. Will mobile wallets lead the way for interoperable and sustainable mobile commerce propositions? Or have the challenges of fragmentation pushed payments, loyalty and their development past the point of scale and mass market adoption?

Speakers include Katie Lips, Amia, and Paul Crutchley, GSMA

HCE and NFC: Threat or opportunity?
8:30 - 10:30am
NFC is a short range communications technology, with the ability to use a physical secure element, such as a SIM, on a mobile phone to store sensitive data for transactions where the phone emulates a contactless card. But with Google’s introduction of host-card emulation into its latest operations system,  NFC contactless card emulation services are able to be delivered with or without a secure element, relying instead on other security elements such as cloud-based solutions. While Google’s decision has the potential to increase global NFC adoption, it can also significantly disrupt existing business models and presents new questions around security and performance reliability. Will secure services be able to proceed without a  physical secure element? Will card issuers endorse the tokenisation and cloud-based payment solutions? How will existing secure element services work alongside HCE services? Will the requirements for Wi-Fi and networking connectivity restrict the roll out of HCE services? Join at 8:30am for breakfast, followed by the workshop from 8:45am.
Speakers include Dave Birch, Consult Hyperion and Olivier Tessier, GSMA

Creating a truly integrated digital financial ecosystem
8:30 – 10:30am
There are already more than 200 live mobile money services in the world, nearly all of which operate as “closed loop” systems. Integrating mobile money services and creating a digital financial ecosystem could enable mobile money to become a truly ubiquitous payments service. In collaboration with Consult Hyperion, the GSMA has developed a paper which outlines some of the options for implementing account-to-account interoperability as well as some of the considerations that mobile money deployments should make when deciding which option is best suited to their market.
What options are available when implementing account-to-account interoperability? What factors should be considered when deciding which method is best suited to your market?
Speakers include Dick Clark, Consult Hyperion and Gunnar Camner, GSMA

Have questions about Mobile World Congress: Digital Commerce Breakfast Workshops? Contact GSMA

When & Where

GSMA Members Lounge @ Connected City, Hall 3,
Mobile World Congress, Fira Gran Via

Monday, February 24, 2014 from 8:30 AM to 10:00 AM (CET)

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The GSMA represents the interests of mobile operators worldwide. Spanning more than 220 countries, the GSMA unites nearly 800 of the world’s mobile operators with 250 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and Internet companies, as well as organisations in industry sectors such as financial services, healthcare, media, transport and utilities. The GSMA also produces industry-leading events such as Mobile World Congress and Mobile Asia Expo.


For more information, please visit the GSMA corporate website at

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