Mobility as a Service (MaaS) is currently a hot topic, with implications for policy, business models and data sharing. But how do we ensure it appeals to the users by making the experience of MaaS better than that of ownership? ‘Mobility’ after all is not an end in itself, but a means to an end, enabling us to get on with our lives.
This event will bring together industry, the public sector and researchers. It will map out what we need to know about users to help take MaaS from a concept to a reality, look at some potentially creative ways of getting at the answers, discuss how this knowledge might be used to support the development of MaaS in the UK and identify potential funding streams to tackle some of these issues through collaboration.
Structured around thought-provoking talks and hands-on idea generation, this event will map out the imperative user research needed for MaaS to be successful.
The programme under development may include topics such as:
- predicting the future needs of the ‘digital native’ in MaaS
- whether co-design with users could generate innovative elements of MaaS that don’t yet exist
- what role the collaborative economy could play through crowd sourcing data or sharing infrastructure
- whether understanding and tracking individual mobility profiles could provide the framework for MaaS
- the privacy implications for sharing of personal data
- the implications of MaaS for geographic data provision to users
- MaaS for different sectors – rural vs urban or business vs leisure users
Join us for what is shaping up to be an interesting day of discussion, making new contacts and kick-starting proposals for funding.