Modern Affluence Summit London 2022

Modern Affluence Summit London 2022

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From £394.06

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Soho House at 180 The Strand London

180 Strand



United Kingdom

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About this event

Join global c-suite & founder level individuals across traditional luxury brands, financial institutions and start ups to challenge the status quo and stereotypes of affluence.

Affluence is being redefined by a new breed of values-led, culturally savvy consumers. An intergenerational cohort, crossing ethnic, spiritual and geographical boundaries. One that makes different choices with how they spend their disposable income. Whilst consciously prioritising their contribution to society.

We bring together influential industries and individuals to discuss and debate how best to win share of heart of wallet of a group that by 2025 will be responsible for $583tn of the global wealth.

Working in partnership with Deloitte, Rathbones, LG Signature, and VGC Partners.


We believe a good quality event is as much about who is seated as well as who is on stage. We therefore split our day in two. A morning of key note speeches and panels covering topical themes and challenging convention. The afternoon is dedicated to a curated lunch during which we allow time and energy for the discussions to continue, for new contacts and conversations to begin and for catch ups moments with old contacts. After all, it is now a privilege to all be able to do so IRL once again.

8.30am Welcome reception

9.00am Stage content

2.00pm Networking lunch

3.30pm Post event drinks

5.00pm Event ends



Modern affluents are quantum-curators. From businesses, investments, culture and legacies that transcend the physical and digital, borders and even philosophies.

At this year’s summit we take a broad look at curation and how the modern affluent consumer is shaping their financial and cultural capital not only today and in the future , but how we’ll remember the past.

Slot 1: Welcome & Context / 2021 Summary

Another year, and another evolution of affluence – how did our predictions from 2021 play out…

Slot 2: Culture makers

For an audience as obsessed by their cultural capital as well as their financial capital, how do brands authentically involve themselves in culture and stay ahead of the changing trends and zeitgeists that exist.

Slot 3: Fifty Tease (Ben to meet Simon)

What is the modern affluents digital footprint telling us about their behaviour – sign-up for full insights

Slot 4: Hiding in plain sight

With digital footprints lasting a lifetime and beyond, how are / should modern affluents be protecting their privacy. As we evolve in to a web3 world how will brands need to change their behaviour to build first party data relationships with this dynamic and progressive audience

Slot 5: The content conundrum

How are modern affluents navigating the truth and making good decisions when we don’t know what is real, what is misinformation and what is curated for you or because of you.

Slot 6: Deal makers

Diverse portfolios and an ambition to push boundaries, from tokenomics to decentralisation - where does the economic power sit in a quantum world, how is investment changing, are there new gatekeepers, what is a quantum gatekeeper in terms of the market, etc. Is the market quantum?

In partnership with Deloitte

Slot 7: Breathing Life into Legacy

What will legacy mean in the future for modern affluents and how will they redefine what it means to be a good ancestor? What motivates them, what is influencing them and how can brands have a meaningful role within it.

In partnership with Rathbones Investment Management

Slot 8: Summation & Close

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