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MODULE D, BOSTON: MARKETING RESEARCH

Hult Lifelong Learning: Boston

Tuesday, 23 May 2017 at 09:00 - Thursday, 22 June 2017 at 08:00 (Easter Island Standard Time World (Easter) Time)

MODULE D, BOSTON: MARKETING RESEARCH

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Ticket Type Sales End Price Fee Quantity
Lifelong Learning Registration Ended US$100.00 US$0.00

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Event Details

Professor: Mike Grandinetti

Course ID: 9113

Course description:
 


Professor: Mike Grandinetti
The goal of this course is to provide an understanding of marketing research within the marketing arena. This course is aimed at the marketing strategist, who is responsible for determining the scope and direction of research activities conducted on his/her behalf and who will use the research to inform key marketing decisions. This could be a marketing manager at a large firm making decisions about a new or established product or an entrepreneur who needs to understand the market for their new venture. The career learning opportunities in this course are:

1. To practice skills of systematic problem analysis and to translate management problems into the appropriate marketing research problems,
2. To develop a critical eye for marketing research and an appreciation of its potential contributions and limitations,
3. To gain a working “hands-on” experience with the process of marketing research from the formulation of the research problem through the research design, data collection, questionnaire design, sampling plan, data analysis, and expected findings, and
4. To learn communication strategies to use the marketing research results to lead marketing behavior within the company.

This course will focus on how both qualitative and quantitative aspects of marketing research can help managers to address substantive marketing problems such as market segmentation, targeting and positioning, estimating market potential, forecasting demand, developing advertising and pricing, and introducing new products. Class sessions will be devoted to probing, extending, and applying material found in the text, cases and readings. Analysis of cases, practice-based projects, and other assignments will form the basis for exploring hot market-research concepts are applied in real-world situations. A final course project will require you to integrate everything you’ve learned as you prepare and defend a research project proposal in order to earn top

Course schedule:

NOTE: Alumni must attend all sessions.

Date

Start Time

End Time

Tuesday, May 23, 2017

09:00

12:00

Thursday, May 25, 2017

09:00

12:00

Tuesday, May 30, 2017

09:00

12:00

Thursday, June 1, 2017

09:00

12:00

Tuesday, June 6, 2017

09:00

12:00

Thursday, June 8, 2017

09:00

12:00

Tuesday, June 13, 2017

09:00

12:00

Thursday, June 15, 2017

09:00

12:00

Tuesday, June 20, 2017

09:00

12:00

Thursday, June 22, 2017

09:00

12:00


*Terms and Conditions 

By signing up for this elective and paying the administration fee you hereby agree to the full terms and conditions of participating in the 2017 Lifelong Learning program. To read the full terms and conditions please click here.

Do you have questions about MODULE D, BOSTON: MARKETING RESEARCH? Contact Hult Lifelong Learning: Boston

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When & Where


Hult Boston Campus
1 Education Street
Cambridge, MA
Boston, 02141

Tuesday, 23 May 2017 at 09:00 - Thursday, 22 June 2017 at 08:00 (Easter Island Standard Time World (Easter) Time)


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