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MODULE D, BOSTON: SOLUTIONS MARKETING

Hult Lifelong Learning: Boston

Monday, 5 June 2017 at 13:00 - Friday, 16 June 2017 at 16:00 (Easter Island Standard Time World (Easter) Time)

MODULE D, BOSTON: SOLUTIONS MARKETING

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Ticket Type Sales End Price Fee Quantity
Lifelong Learning Registration Ended US$100.00 US$0.00

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Event Details

Professor: Stephen Hurley

Course ID: 8994

Course description:
 

A wide range of industries and companies, led by technology and professional services firms, have moved aggressively over the last few years to improve their ability to be more customer-centric and provide true solutions to their customer base. Marketers are leading the charge to shift at least a portion of their portfolios from discrete products and services to more integrated, business-oriented solutions. Solutions Marketing: Transforming the Business provides a hands-on immersion in the models, tools, and best practice examples that companies need to market and sell solutions.

Based on a number of new business and marketing models, this course will help students understand and identify what marketers can do to change their companies’ business model. The concept of solutions marketing is a new one – in fact, there is very little written about it in academia.

The course content will be comprised largely of articles, blog posts, and case studies written by Prof. Hurley. The material will provide the students with the latest thinking and techniques that are being applied inside some of the world’s biggest and most influential companies. Companies that will be discussed in detail include GE, DuPont, IBM, Cisco, HP, Infosys, Cognizant. Avaya, and a number of other well-known global companies.

Course schedule:

NOTE: Alumni must attend all sessions.

Date

Start Time

End Time

Monday, June 5, 2017

13:00

16:00

Tuesday, June 6, 2017

13:00

16:00

Wednesday, June 7, 2017

09:00

12:00

Thursday, June 8, 2017

13:00

16:00

Friday, June 9, 2017

13:00

16:00

Monday, June 12, 2017

13:00

16:00

Tuesday, June 13, 2017

13:00

16:00

Wednesday, June 14, 2017

09:00

12:00

Thursday, June 15, 2017

13:00

16:00

Friday, June 16, 2017

13:00

16:00

*Terms and Conditions:

By signing up for this elective and paying the administration fee you hereby agree to the full terms and conditions of participating in the 2017 Lifelong Learning program. To read the full terms and conditions please click here.

Do you have questions about MODULE D, BOSTON: SOLUTIONS MARKETING? Contact Hult Lifelong Learning: Boston

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When & Where


Hult Boston Campus
1 Education Street
Cambridge, MA
Boston, 02141

Monday, 5 June 2017 at 13:00 - Friday, 16 June 2017 at 16:00 (Easter Island Standard Time World (Easter) Time)


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MODULE D, BOSTON: SOLUTIONS MARKETING
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