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MODULE D, NEW YORK: SOLUTIONS MARKETING

Hult Lifelong Learning: New York

Friday, 26 May 2017 at 09:00 - Monday, 29 May 2017 at 17:00 (EDT)

MODULE D, NEW YORK: SOLUTIONS MARKETING

Ticket Information

Ticket Type Sales End Price Fee Quantity
Lifelong Learning Registration 28 Apr 2017 US$100.00 US$0.00

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Event Details

Professor: Stephen Hurley

Course ID: 8996

Course description:
 

A wide range of industries and companies, led by technology and professional services firms, have moved aggressively over the last few years to improve their ability to be more customer-centric and provide true solutions to their customer base. Marketers are leading the charge to shift at least a portion of their portfolios from discrete products and services to more integrated, business-oriented solutions. Solutions Marketing: Transforming the Business provides a hands-on immersion in the models, tools, and best practice examples that companies need to market and sell solutions. Based on a number of new business and marketing models, including ITSMA’s Solutions Roadmap, this course will help students understand and identify what marketers can do to change their companies’ business model. The concept of solutions marketing is a new one – in fact, there is very little written about it in academia. The course content will be comprised largely of articles, blog posts, and case studies written by Prof. Hurley. The material will provide the students with the latest thinking and techniques that are being applied inside some of the world’s biggest and most influential companies. Companies that will be discussed in detail include GE, DuPont, IBM, Cisco, HP, Infosys, Cognizant. Avaya, and a number of other well-known global companies.

Course schedule:

NOTE: Alumni must attend all sessions.

Date

Start Time

End Time

Friday, May 26, 2017

09:00

17:00

Saturday, May 27, 2017

09:00

17:00

Sunday, May 28, 2017

09:00

17:00

Monday, May 29, 2017

09:00

17:00


*Terms and Conditions 

By signing up for this elective and paying the administration fee you hereby agree to the full terms and conditions of participating in the 2017 Lifelong Learning program. To read the full terms and conditions please click here.

Do you have questions about MODULE D, NEW YORK: SOLUTIONS MARKETING? Contact Hult Lifelong Learning: New York

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When & Where


Hult Staff, Room 901
41 Cooper Square
New York, NY, 10003

Friday, 26 May 2017 at 09:00 - Monday, 29 May 2017 at 17:00 (EDT)


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