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MODULE D, SHANGHAI: BIG DATA ANALYTICS (SECTION 2)
Wed, 22 Jun 2016, 12:30 – Thu, 30 Jun 2016, 19:30 CST
Professor: Chase Kusterer
Course ID: 9365
Digital marketers today have access to a wide range of analytics and other user experience evaluation methods. Over 70% of businesses have implemented Google Analytics. Yet very few companies are using these tools to anything like their full potential. As a result, they’re missing out on crucial data that could substantially impact their revenues and return on investment. High level analytics skills are in demand – and in short supply. This course will give you a solid grounding in implementing and applying digital analytics, covering web, social media and mobile reporting tools. We’ll explore the various reporting capabilities in depth, and look at how to customize them for different scenarios. You will learn how to think more deeply about online visitors, what questions to ask, and how to spot anomalies and red flags in the data which lead to valuable insights. You’ll also learn how to customize and present management reports and recommendations, in order to ensure optimal use of digital marketing strategies and tactics, and an appropriate allocation of resources.
*Terms and Conditions
By signing up for this elective and paying the administration fee you hereby agree to the full terms and conditions of participating in the 2016 Lifelong Learning program. To read the full terms and conditions please click here.