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MODULE D, SHANGHAI: BIG DATA ANALYTICS

Hult Lifelong Learning: Shanghai

Friday, 9 June 2017 at 08:30 - Monday, 12 June 2017 at 16:30 (CST)

MODULE D, SHANGHAI: BIG DATA ANALYTICS

Ticket Information

Ticket Type Sales End Price Fee Quantity
Lifelong Learning Registration 3d 15h 24m US$100.00 US$0.00

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Event Details

Professor: James Abdey

Course ID: 9019

Course description:
 

Digital marketers today have access to a wide range of analytics and other user experience evaluation methods. Over 70% of businesses have implemented Google Analytics. Yet very few companies are using these tools to anything like their full potential. As a result, they’re missing out on crucial data that could substantially impact their revenues and return on investment. High level analytics skills are in demand – and in short supply. This course will give you a solid grounding in implementing and applying digital analytics, covering web, social media and mobile reporting tools. We’ll explore the various reporting capabilities in depth, and look at how to customize them for different scenarios. You will learn how to think more deeply about online visitors, what questions to ask, and how to spot anomalies and red flags in the data which lead to valuable insights. You’ll also learn how to customize and present management reports and recommendations, in order to ensure optimal use of digital marketing strategies and tactics, and an appropriate allocation of resources.

Course schedule:

NOTE: Alumni must attend all sessions.

Date

Start Time

End Time

Friday, June 9, 2017

08:30

16:30

Saturday, June 10, 2017

08:30

16:30

Sunday, June 11, 2017

08:30

16:30

Monday, June 12, 2017

08:30

16:30


*Terms and Conditions 

By signing up for this elective and paying the administration fee you hereby agree to the full terms and conditions of participating in the 2017 Lifelong Learning program. To read the full terms and conditions please click here.

Do you have questions about MODULE D, SHANGHAI: BIG DATA ANALYTICS? Contact Hult Lifelong Learning: Shanghai

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When & Where


Hult Shanghai Campus
Huaxin Haixin Building
666 Fuzhou Road
Shanghai
China

Friday, 9 June 2017 at 08:30 - Monday, 12 June 2017 at 16:30 (CST)


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