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MODULE D, SHANGHAI: SCENARIO PLANNING
Fri, 17 Jun 2016, 08:30 – Mon, 20 Jun 2016, 16:30 CST
Professor: Mark Esposito
Course ID: 9303
The global economy is increasingly marked by volatility, ambiguity and uncertainty. In this environment, business executives find it more and more challenging to make sound strategic decisions for their organizations. This course explores a framework for making strategic agendas more robust amidst uncertainty: scenario-based foresight. Scenario craft forces us to take stock of our assumptions, vet critical uncertainties and consider alternative futures. It allows us to gain greater visibility into the different ways in which a market or a competitive landscape can evolve, and to be prepared with the right moves. The integration of scenario craft with strategy frameworks will allow us to see uncertainty as opportunity and craft high-level portfolios of strategic options that have a better chance of yielding success. Scenario planning is valuable to and benefits from the diversity of perspectives of a cross-section of students. Students will be asked to come to the first session having reviewed select pieces of pre-reading and prepared a key strategic question with which an organization of their interest is grappling. We will select a handful of these questions, curate them and form working groups around them. Over the subsequent sessions we will address the questions by walking through a step-by-step process of identifying global forces, critical uncertainties, divergent scenario narratives, early indicators for scenario evolution, business implications as well as high-level strategic choices for each scenario and a subset of choices that are robust against all scenarios.
*Terms and Conditions
By signing up for this elective and paying the administration fee you hereby agree to the full terms and conditions of participating in the 2016 Lifelong Learning program. To read the full terms and conditions please click here.