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MODULE D, SHANGHAI: STRATEGIC BRAND MANAGEMENT

Hult Lifelong Learning: Shanghai

Friday, 9 June 2017 at 08:30 - Monday, 12 June 2017 at 16:30 (CST)

MODULE D, SHANGHAI: STRATEGIC BRAND MANAGEMENT

Ticket Information

Ticket Type Sales End Price Fee Quantity
Lifelong Learning Registration 28 Apr 2017 US$100.00 US$0.00

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Event Details

Professor: Mike Cooray

Course ID: 9004

Course description:
 

A brand is a uniquely identified, promise of value which can develop into a relationship that consistently and competitively satisfies the desires of the stakeholders. Kotler and Keller state it could include a name, phrase, symbol, design or a combination of them. Lindstrom explains how a brand should be recognizable even from small pieces of it.

A brand, therefore, is not just a fancy logo or a catchy slogan. A brand should stand for core values that the customer will associate with that brand, such that they perceive added value in the brand over and above what the product or service actually does. The question is how to do that?

Course schedule:

NOTE: Alumni must attend all sessions.

Date

Start Time

End Time

Friday, June 9, 2017

08:30

16:30

Saturday, June 10, 2017

08:30

16:30

Sunday, June 11, 2017

08:30

16:30

Monday, June 12, 2017

08:30

16:30


*Terms and Conditions 

By signing up for this elective and paying the administration fee you hereby agree to the full terms and conditions of participating in the 2017 Lifelong Learning program. To read the full terms and conditions please click here.

Do you have questions about MODULE D, SHANGHAI: STRATEGIC BRAND MANAGEMENT? Contact Hult Lifelong Learning: Shanghai

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When & Where


Hult Shanghai Campus
Huaxin Haixin Building
666 Fuzhou Road
Shanghai
China

Friday, 9 June 2017 at 08:30 - Monday, 12 June 2017 at 16:30 (CST)


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MODULE D, SHANGHAI: STRATEGIC BRAND MANAGEMENT
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