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MODULE E, LONDON: NEW PRODUCT DEVELOPMENT

Hult Lifelong Learning: London

Tuesday, 11 July 2017 at 13:00 - Friday, 4 August 2017 at 16:00 (BST)

MODULE E, LONDON: NEW PRODUCT DEVELOPMENT

Ticket Information

Ticket Type Sales End Price Fee Quantity
Lifelong Learning Registration 28 Apr 2017 US$100.00 US$0.00

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Event Details

Professor: Alex Reeve

Course ID: 8956

Course description: 

The speed and heat of change is increasing all the time, especially in digital and blended products. All firms have to create new products, and their ability to harness innovation and bring it to market effectively and repeatedly is a key factor in entrepreneurial success.

Over this course we will explore the context and processes for New Product Development, defining the term ‘product’ in its widest sense to include start-ups, new services, Agile business models and markets. We will consider the strategic issues, and how they affect a firm’s ability to reach its goals. This area can be viewed as wide and complex, but fortunately there are a number of concepts and frameworks available to improve our understanding.

Throughout the course we will engage with a mix of product types and industries, use case studies and hear from senior guest speakers in industry to explore how New Product Development can be used to create clear competitive advantage.

 

Course schedule:

Date

Start Time

End Time

11 July 2017

13:00

16:00

13 July 2017

13:00

16:00

19 July 2017

13:00

16:00

20 July 2017

09:00

12:00

25 July 2017

13:00

16:00

26 July 2017

09:00

12:00

27 July 2017

13:00

16:00

31 July 2017

09:00

12:00

01 August 2017

09:00

12:00

04 August 2017

13:00

16:00


NOTE: Alumni must attend all sessions.

 

*Terms and Conditions 

By signing up for this elective and paying the administration fee you hereby agree to the full terms and conditions of participating in the 2017 Lifelong Learning program. To read the full terms and conditions please click here.

Do you have questions about MODULE E, LONDON: NEW PRODUCT DEVELOPMENT? Contact Hult Lifelong Learning: London

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When & Where


Hult London Postgraduate Campus
37-38 John Street
WC1N 2AT London
United Kingdom

Tuesday, 11 July 2017 at 13:00 - Friday, 4 August 2017 at 16:00 (BST)


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