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MODULE E, LONDON: STRATEGIC BRAND MANAGEMENT

Hult Lifelong Learning: London

Monday, 10 July 2017 at 13:00 - Friday, 4 August 2017 at 12:00 (BST)

MODULE E, LONDON: STRATEGIC BRAND MANAGEMENT

Ticket Information

Ticket Type Sales End Price Fee Quantity
Lifelong Learning Registration 28 Apr 2017 US$100.00 US$0.00

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Event Details

Professor: Roger Delves

Course ID: 9002

Course description:
 

A brand is a uniquely identified, promise of value which can develop into a relationship that consistently and competitively satisfies the desires of the stakeholders. Kotler and Keller state it could include a name, phrase, symbol, design or a combination of them. Lindstrom explains how a brand should be recognizable even from small pieces of it.

A brand, therefore, is not just a fancy logo or a catchy slogan. A brand should stand for core values that the customer will associate with that brand, such that they perceive added value in the brand over and above what the product or service actually does. The question is how to do that?

This course builds on the introductory marketing courses already taken by the student and uses a variety of analytical tools and techniques that will help improve the decision-making of brand managers and other marketers to create strategic growth worldwide, build customer loyalty and differentiate their brands in B2B, B2C and non-profit sectors. The course will examine, amongst others, the concepts of brand asset management, brand equity, brand value and, of course, managing brands strategically to optimize long-term value for the organization.

Course schedule:

NOTE: Alumni must attend all sessions.

Date

Start Time

End Time

Monday, July 10, 2017

13:00

16:00

Tuesday, July 11, 2017

09:00

12:00

Wednesday, July 12, 2017

13:00

16:00

Thursday, July 20, 2017

13:00

16:00

Thursday, July 20, 2017

17:00

20:00

Tuesday, July 25, 2017

09:00

12:00

Tuesday, August 1, 2017

13:00

16:00

Thursday, August 3, 2017

09:00

12:00

Thursday, August 3, 2017

13:00

16:00

Friday, August 4, 2017

09:00

12:00


*Terms and Conditions 

By signing up for this elective and paying the administration fee you hereby agree to the full terms and conditions of participating in the 2017 Lifelong Learning program. To read the full terms and conditions please click here.

Do you have questions about MODULE E, LONDON: STRATEGIC BRAND MANAGEMENT? Contact Hult Lifelong Learning: London

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When & Where


Hult London Postgraduate Campus
37-38 John Street
WC1N 2AT London
United Kingdom

Monday, 10 July 2017 at 13:00 - Friday, 4 August 2017 at 12:00 (BST)


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