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MODULE E, SAN FRANCISCO: WINNING IN THE DIGITAL ECONOMY

Hult Lifelong Learning: San Francisco

Friday, 21 July 2017 at 08:30 - Monday, 24 July 2017 at 16:30 (PDT)

MODULE E, SAN FRANCISCO: WINNING IN THE DIGITAL ECONOMY

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Ticket Type Sales End Price Fee Quantity
Lifelong Learning Registration Ended US$100.00 US$0.00 Add to Waitlist

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Event Details

Professor:  Mukul Kumar

Course ID: 9006

Course description:
 

Unlike the agriculture and manufacturing dominated economies of previous decades, the increasingly digital economy is characterized by near zero (marginal) costs of production, sharing of assets, and network effects in consumption. The cost structure of business has been radically altered by this emergence of digital goods and the digitization of processes. Exploiting and responding to these trends requires significant changes to business models, strategies and tactics pursued to achieve long-term success. Prominent case examples include: Netflix, Amazon(Prime/AWS), Apple, Uber, and AirBnB.

In particular, this course explores management decisions that support digital economy profitability, via the levers of customer acquisition, pricing, product & platform design, and industry negotiation. The course follows a hands-on active learning approach using a mix of active (competitive) simulations, individual and team strategy exercises, case studies, and a final team project.

Course schedule:

NOTE: Alumni must attend all sessions.

Date

Start Time

End Time

Friday, July 21, 2017

08:30

16:30

Saturday, July 22, 2017

10:00

18:00

Sunday, July 23, 2017

10:00

18:00

Monday, July 24, 2017

08:30

16:30


*Terms and Conditions 

By signing up for this elective and paying the administration fee you hereby agree to the full terms and conditions of participating in the 2017 Lifelong Learning program. To read the full terms and conditions please click here.

Do you have questions about MODULE E, SAN FRANCISCO: WINNING IN THE DIGITAL ECONOMY? Contact Hult Lifelong Learning: San Francisco

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When & Where


San Francisco Campus
1355 Sansome Street
San Francisco, CA, 94111

Friday, 21 July 2017 at 08:30 - Monday, 24 July 2017 at 16:30 (PDT)


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MODULE E, SAN FRANCISCO: WINNING IN THE DIGITAL ECONOMY
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