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MODULE E, SHANGHAI: CRISIS COMMUNICATIONS AND CRISIS MANAGEMENT
Fri, 5 Aug 2016, 08:30 – Mon, 8 Aug 2016, 16:30 CST
Professor: Chris Kinsville-Heyne
Course ID: 9323
In this age of technology where everyone is a journalist and bad news travels in seconds, how companies respond in a crisis has increasingly become a core management competency. Reputations – arguably a company’s most important asset –– can be destroyed in seconds, and with it, enormous value. This course on Crisis Communication & Crisis Management will examine some of the theories and skills essential to dealing with the complex challenges that every manager will face at some point in his/her career, especially those who may be on a corporate communication team dealing with a crisis. We will explore how various factors fit together for organisations to manage the actual event as well as the perception of the event. The practical exercises will provide a “hands on” experience of the challenges of being part of a team, understanding your own crisis event and the real time emotions and reactions of a management team under pressure. The team sessions are designed to provide the skills needed to be effective in the event of a corporate crisis and to understand the dynamics of a company in the early stages of a crisis. The “Meet & Greet” sessions are designed to discuss real life crisis communication & crisis management issues with experienced leaders. Given the frequency and speed of crisis events today, developing these competencies will provide a competitive advantage in the job market and career.
*Terms and Conditions
By signing up for this elective and paying the administration fee you hereby agree to the full terms and conditions of participating in the 2016 Lifelong Learning program. To read the full terms and conditions please click here.