In an ongoing cost of living crisis, there is the chance to drive a sea-change in financial resilience and literacy for customers, support the UK economy and build trust and engagement with financial service providers.
However, changing regulatory frameworks just provide the landscape for new opportunities - it is how these are implemented in practice via the provision of information, and everyday interactions with financial services providers, that will be key to the outcome.
In this webinar, Thinks Insight and Strategy will be sharing new insight and introducing these money mindset segments via our new proprietary segmentation of UK customers.
The webinar will cover:
- Implications money mindsets have for more effective product design, communications and behaviour change strategies.
- A deeper understanding of the public and universal truths about financial behaviours.
- Practical ways to reach and support different groups of people, from those not interested in money at all, to those maximising at every opportunity.
This session is for anyone working in a role tasked with understanding customers and spending habits, anyone working in financial services: either firms, regulators, or industry bodies, or those interested in how the public think and feel about finances.
