Did you recently graduate from a creative degree? Are you looking for ways to stand out in a highly competitive market? Do you feel like a jack of all trades but a master of none? Have you finished university feeling like you don't have a specific focus? Have you got an idea for a passion project or side hustle, but not sure where to start?

Join our 'MORE THAN A GRAD' programme to learn everything you need to grow, develop and launch a passion project to help you cut through the increasingly competitive job market. This is a 4 week virtual course of webinars that will run between the 3rd of August to the 28th of August.

Led by the founder and author of F*ck Being Humble, Stefanie Sword-Williams will host a weekly workshop sharing her experience of starting her own passion project, how to build out your own idea, how to create a distinctive proposition and how to build a marketing and a launch plan. In two years of running F*ck Being Humble as a passion project, Stef has secured a book deal, been named Forbes 30 Under 30 in Europe 2020, built a list of global clients and delivered workshops to thousands of people around the world.

Additionally, each week, Stef will be inviting industry experts to join a live Q&A session where they will share their knowledge and advice of pursuing their own passion projects, side hustles, businesses and ideas. Confirmed speakers are:

• Helen Job, Head of Insight at TCO London
• Poonam Dhuffer, Founder of YSM8
• Daisy Morris, Founder of The Self Hood
• Aisha Ayoade , Co-founder of Yellow Zine
• Frankie, Founder of Foundation FM
• Raine Miller, Director and Filmmaker
• Surena Chande, Digital PR Specialist

As part of the programme you will be added to a private member's group where you can connect with like-minded people, ask questions and watch all of the workshops and interviews curated from this programme in your own time.

COURSE BREAK DOWN:

Every week you will get:

- 1 x hr workshop with Stef on a Monday

- 2 x 1hr live Q&A with industry experts on a Tuesday

- Activities to complete in own time

WEEK ONE: RESEARCH AND IDEATION

In the first week, we'll explore how to choose a passion project that will suit your skills, interests and positively add to your reputation. Stef will share her learnings from starting her own side hustle as well as giving practical prompts that will help develop your idea over the course.

WEEK TWO: CREATIVE DEVELOPMENT

In the second week, we will delve into the market research and identify opportunities for each idea to identify a clear point of difference. From understanding your audience interests, to building a brand that emotionally connects with people, we’ll aim to solidify the concept into a proposition people can engage with.

WEEK THREE: MARKETING AND CONTENT

The third week will help each member with planning out a marketing strategy that will get their concept noticed. During this session we will explore the content planning process, the best channels to use, how to work with influencers and how to start a movement people want to connect with.

WEEK FOUR: LAUNCHING THE CONCEPT

The final week of training will guide members on how to launch the concept into the market, from perfecting your elevator pitch, gaining coverage, and creating a proposal document, you will leave with the knowledge on how to activate your idea.

WHY YOU SHOULD JOIN:

• To find a space to identify your niche and develop a passion project that demonstrates your relevant skills
• Gain work-ready experience as well as commercial and business awareness
• To connect and network with like-mind creatives on the programme and key industry contacts for guidance
• To improve your reputation and stand-out for future employment opportunities
• Exposure on F*ck Being Humble channels

* IMPORTANT INFORMATION*

- THE COURSE IS AVAILABLE FOR 2019/2020 CREATIVE UNIVESITY GRADUATES

- YOU ARE ENCOURAGED TO REGISTER FOR THIS PROGRAMME WITH AN IDEA, IT DOESN'T HAVE TO BE FULLY FLESHED OUT BUT IT'S GOOD TO HAVE A STARTING POINT

- THIS COURSE WILL GIVE YOU INSPIRATION, ADVICE AND TOOLS BUT IT IS UP TO YOU TO PUT IN THE WORK TO MAKE YOUR IDEAS HAPPEN - WE ARE NOT HAND HOLDERS

- THERE WILL BE AN ONLINE SPACE TO ASK QUESTIONS BUT THERE WILL BE NO 1-2-1 SESSIONS (AS THERE IS JUST ONE PERSON RUNNING THIS, PLEASE UNDERSTAND AND RESPECT THIS)

- THIS COURSE IS TAILORED TOWARD GRADUATES LOOKING TO GET A POSITION IN THE CREATIVE INDUSTRY AND IS WHERE THE SHARED EXPERTISE SITS

MEET STEF SWORD-WILLIAMS

Our founder Stefanie Sword-Williams, grew her career in the advertising industry delivering brand campaign for 7 years before launching her own passion project F*ck Being Humble. In just two years, F*ck Being Humble has transformed from side hustle into business and has organically built a global online community. Attracting clients like Bumble, The Guardian, Unilever, Warner Music and Google, it has also received international media coverage featuring in BBC World News, The Times and The Future Labotory. Through building her own brand, Stef has gone on to write her first book 'F*ck Being Humble: Why self-promotion isn't a dirty word' and was named Forbes Under 30 Europe this year. Named as The Dots 100 Women changing the creative industry, Stef also continues to spread her message on her monthly radio show at Foundation FM. As someone who started with no contacts, presence or prior experience, I have made it my mission to find my own place in the creative industry and I want to help you find yours too.

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