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#MoreThanBasketball: British Basketball Innovation Conference & Exhibition

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Leicester Arena

31 Charter Street

Leicester

LE1 3UD

United Kingdom

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Event Overview

The inaugural British Basketball Innovation conference hopes to bring together everybody with an interest in growing British basketball and raising awareness of great work happening within the sport at all levels across the UK.

The event will comprise of the following...

  • A morning plenary
  • Midday and afternoon workshops
  • Exhibition area with basketball and arena supplies/ basketball technology & e-games
  • Demonstration areas with comunity and education programmes, wheelchair basketball and others
  • Plenty of networking opportunities


Basketball in Britain needs to tell its story

Basketball in the UK has got a great story to tell in terms of its ability to get young people active and its impact on many deprived communities and the people who live there. In our inner cities and amongst the most deprived areas basketball has the highest percentage of their participants who are under 25 and it is of greatest interest to BMEs (more than 50% of basketball participants are black, minority or ethnic).

Basketball as a whole needs to improve the way it tells its story and sells the benefits of its impact to political decision makers, commercial funders and the media. In addition, historically, there has been limited joined-up thinking and collaboration among the various bodies and interest groups within basketball.

Various initiatives to promote basketball do exist across the UK and the incredible popularity of the sport is demonstrated by the immense demand for tickets when NBA games are being played in London and for the BBL Finals across the UK Various bodies do promote the sport and their specific projects, but the lack of synergy is evident.
a consequence, the sport is not getting the recognition and support it deserves.


#MoreThanBasketball focuses on key issues

  • How basketball can contribute to cross-departmental objectives on improving health and educational outcomes and social engagement, especially in inner city community environments
  • How best to engage funders from the private sector
  • How community basketball clubs and third sector organisations, such as housingassociations, with whom they share objectives, can work together
  • How to open a dialogue with Police and Crime Commissioners nationally with a view to commissioning innovative basketball-inspired projects which contribute to the reduction of youth crime and antisocial behaviour in problem areas;
  • Help community basketball clubs develop a more enterprising approach
  • How to get more females to play and coach basketball
  • How to develop stronger relationships between wheelchair basketball and other parts of the sport
  • How to re-think basketball's communications strategy to make more and better use of the sport’s inherent assets and attractiveness to particular groups, including using new technology and social media to better effect;
  • How to encourage greater and wider engagement of universities and colleges with basketball by developing a prospectus of current best practice in this area
  • How to develop new basketball facilities which embrace both the needs of basketball and its communities
  • How to engage young people through new technologies and e-games
  • How basketball can play an increasing role in the new amd developinh national media landscape


Bringing everybody together

This event will bring together NGBs, sport funding agencies, County Sport Partnerships, schools, colleges and universities, basketball industry suppliers, arena architects, contractors and constructors, community basketball clubs, local authorities, digital marketing consultants, sport media executives, sports charities, representatives from non-sports partners from Police, health, housing, youth clubs and others.

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Date and Time

Location

Leicester Arena

31 Charter Street

Leicester

LE1 3UD

United Kingdom

View Map

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