*A new course from Media Trust*
Video is now integral to marketing and communications. It gives the chance to tell your story in a way that grabs attention unlike any other media. As digital marketing and social media moves towards film and visual content, it is vital to be able to create eye-catching films to share with your audiences. With the advances in mobile technology, it is now possible to capture great quality film on a device that you carry around in your pocket, you just need to know how!
Learn the skills needed to plan, script, record and edit professional videos on a small budget in this practical workshop. Telling your stories in film will help raise your profile, promote your work and create buzz around your campaigns. Ideal for you if you want to use video but have limited experience and budget.
We will provide some mics, tripods and laptops on the day, but you should bring along any filmmaking equipment such as smartphones or tablets – the focus of the session is on best practice for mobile devices.
- Understand how to plan and prepare before filming
- Learn the theory behind framing interviews and shooting cutaways and action sequences
- Know more about the equipment and methods needed to get good sound
- Get started on cheaply editing your footage into user-friendly videos for YouTube and other websites
- Understand how to work with lighting, sound, picture, background and equipment
Level: Beginner - new to shooting footage on your mobile and editing it in iMovie.
- Charity/voluntary/community organisation staff engaging with audiences, participants and service users (e.g. marketing, comms, PR, press, fundraising, volunteers)
- Those who want to make videos for projects/output work, record testimonials, vox pops, case studies and success stories to raise awareness, campaign and promote their charity
- Those who need to learn the basics, have limited budget and little/no experience, and are looking for a practical hands-on introduction.
Roy Heath, Producer-Director and Media Trainer
Roy has been working in TV and promo production for almost 20 years. He started his career and was trained at the BBC on rural current affairs magazine show CountryFile, in Birmingham. He then moved to the Current Affairs department at BBC White City and worked on Black Britain, Newsnight and as a self-shooting Assistant Producer on long-form factual films.
Roy went freelance in the independent sector in the mid-noughties and produced content for C4, BBC, ITV and Community Channel. More importantly though, he started to work with lots of community groups and young people. The killer combination of cheap, high-quality video cameras, simple editing software plus online platforms, opened up a whole new world of possibilities for non-professional enthusiasts and communications in the charity and not-for-profit sector.
Nowadays, things have moved on again and Roy is passionate about showing how slick promos and films can be shot, edited and shared even on your smartphone. He wants to share with you the knowhow the professionals use to make impactful and effective short films, and how technology allows you to do this with little-to-no cash.