• Are you looking to generate new leads and improve your customer conversion rate?

• Do you want to create strategic content that engages your audience?

• Are you unsure of where video could fit into your current marketing plan?

97% of marketers say video has helped users gain a better understanding of their products and services.

According to research, our attention spans are constantly shrinking. The average attention span is now shorter than a goldfish which is largely due to the amount of content we now have at our fingertips – we can’t consume it all. This means your marketing strategy needs to be more engaging than ever, to capture the attention of your audience.

Founder and creative director of Flow Creative, Karl Doran, is joined by guest speakers to discuss how video can help engage your audience, explain complex products and services, and generate leads. The event will also cover how to incorporate video into your marketing strategy, humanise it and the different ways you can use it.

Who should attend?

This event is exclusive to tech companies who are looking to incorporate video into their current marketing strategy, and want to know more about the different ways video can be effective for their company.

• CEOs

• Marketing Directors

• Marketing Managers

About your hosts

Karl Doran is the founder and creative director of Flow Creative. Flow are a multi-award winning content creation studio specialising in animation and branding. They help businesses tell their stories, explain their products and services and communicate better with their audience.

Their clients range from tech companies like Netacea and Kalibrate to online platforms such as BBC Three and Open Study College.

Guest Speakers

Mike Pye is a marketing specialist and will be giving some advice about how to create a marketing strategy that includes content creation and use of video at its core.

Rich Wood is an inbound marketing specialist and will be talking about the latest developments in conversational marketing, including some options for making your sales pipeline more efficient with some tools to automate and manage the process

Delyth Parsons is a business growth specialist and will be talking about how to use video as a sales tool, how to grow your network of contacts and how to use Linkedin to reach a new audience. Del will be giving some practical tips and advice on how to implement a Linkedin marketing campaign and establish a sales funnel.