Moving on with Social Media
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Moving on with Social Media

Moving on with Social Media

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Location

STANTA Business Centre

Conference Room

3 Soothouse Spring

St Albans, United Kingdom

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Event description

Description

Our workshop led by Sabra Swinson from Cerco Communication is ideal for businesses who have been using social media for some time but who are ready to start using more advanced strategies and tactics to improve their results – or to try new platforms.

We will look at:

Strategy

  • Planning: Developing a successful social strategy for your brand or client
  • Integration: How to effectively integrate social activity into your current marketing

Content Strategy

  • Platform strategy: How to focus your time across social platforms that best fit your business objectives
  • Content calendar: How to build a working content plan to boost efficiency and drive results
  • Post frequency: Best practice for planning the number of posts per day
  • Post scheduling: Priority times to post to maximise engagement

Community Management

  • Community engagement: How to best engage with your community and manage negative comments
  • Community growth: Techniques for organically growing a targeted community
  • Paid boost: Use of paid advertising options to boost your community growth
  • Offline-to-online: Integratingoffline and offline

Twitter

  • Building a targeted follower base: How to strategically grow a loyal group of active, engaged followers
  • Tweet scheduling: Priority times to tweet to maximise engagement
  • Effective engagement: Inspiring people to ReTweet
  • Tools and techniques: The various free Twitter tools available

Facebook

  • Maximising the effectiveness of your Page: Increasing the number of‘Likes’; turning ‘Likes’ into customers
  • Driving traffic: Proven techniques for growing a targeted audience
  • Facebook tools: Latest technologies to better manage your Facebook activity
  • Advertising: how to target ads by location, keyword, connection, demographic etc
  • Sponsored Stories: Boost visibility of community interactions to drive page ‘Likes’
  • Promoted Posts: Ensure your priority posts reach the largest possible audience
  • Facebook offers: Best practice to drive user sign-ups

Youtube

  • Branded channels: Creating and customising your YouTube Channel
  • Video production: How to creatively produce your own online video content
  • Organic promotion: Hands-on tips for driving views across the web
  • Pay-per-view: Overview of paid opportunities on YouTube
  • Managing comments: How to prioritise managing comments and dealing with negative posts
  • YouTube insight tool: Detailed overview of YouTube’s analytics and reporting tool

LinkedIn

  • Personal profiles: Maximising your profile; importance of keywords
  • Company pages: Maximising the effectiveness of your LinkedIn Page
  • Research opportunities: Find the right type of target for your business
  • LinkedIn groups: Establishing a successful, engaged community
  • LinkedIn InMail: Using LinkedIn’s paid messages to people outside your network
  • LinkedIn advertising: Review of the paid-for advertising options available

Google+

  • Latest changes: Get up-to-speed on Google’s latest plans for Google+
  • Maximising results: How to best establish a presence on Google+
  • Social search: Maximising use of Google+ to boost online visibility

Pinterest

  • Business accounts: Full overview of functionality available to businesses
  • Rich Pins: Maximising the use of this feature
  • Coupons & sales offers: Creating visually alluring coupons for Pinterest promotion
  • Pinterest competitions: Drive engagement levels with Pinterest contests
  • Maximising traffic: Techniques for maximising use of Pinterest to drive targeted traffic to your website

Instagram

  • Community growth: How to grow a targeted follower base
  • Format fundamentals: Best practice use of photo filters and platform features
  • Brand tagging: Using Instagram’s new feature allowing users to tag brands in photos

Measurement

  • Platform specific: Overview of free proprietary analytics tools available on all social platforms
  • Measurement tools: Advice on the free tools available online for tracking social activity
  • Metrics for success: Tried-and-tested metrics for measuring performance
  • Using multi-platform tools to manage social media activity

 Please bring laptops/tablets and be sure you have your login credentials handy as the course is interactive.

Price:  £45                  

Free for Herts Start Up Programme clients (businesses up to 3½ years old) who sign up to 12 hours of business advice and training.  For more information, ring Ginny on 01727 837760

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Date and Time
Location

STANTA Business Centre

Conference Room

3 Soothouse Spring

St Albans, United Kingdom

View Map

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