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Museum Skills: Understanding Museum Audiences

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The Holburne Museum (Clore Learning Space)

Great Pulteney Street

Bath

BA2 4DB

United Kingdom

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Sales Have Ended

Registrations are closed
This session is now fully booked. If you would still like to attend please add yourself to the waitlist.
Event description

Description

About the Day

Who are they? What do they like? Why have they come to visit? What can your museum offer them? And how can you get them to come back?

An informative session that will seek to help you answer questions about audiences and learn about the different tools and technique you can use to build a clear picture of who your current audiences are, who your potential audiences could be and how this can provide benefits right across the museum. Using case studies from the sector as well as opportunities to discuss your own experiences, this will be a practical day that covers the essentials of good audience data collection and how to turn this data in to insight and actions that can help make your museum more audience focused.


Who should attend?

Museum staff and volunteers who would like to examine the use of audience insights and look a little more in-depth at how to sustain a good understanding of museum audiences.


What will you learn?

After the day’s session you should:

  • Have a better understanding of who your audiences are and who they could be

  • Feel more confident about collecting audience data

  • Feel inspired to try new approaches to audience engagement

  • Have heard relevant case studies from the sector and from your peers


How does this session relate to Arts Council England’s Accreditation Standard?

The course supports the following Requirements of the Accreditation Standard:

3.1.1 The museum must understand who its users and non-users are.

3.1.2 The museum must evaluate and analyse information to assess users’ needs.

3.1.3 The museum devises plans to broaden its range of users.


Session Leader

This session is led by Rachel Kavanagh, Audiences and Insights Officer for South West Museum Development. Rachel has a background in audience-focused roles from visitor services and exhibitions posts at the Shakespeare Birthplace Trust; to collections and interpretation work for the Royal Shakespeare Company Collection & Archive; and latterly at National Trust, Tyntesfield where she was responsible for visitor and volunteer access and engagement in her role as Assistant House Manager.



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Date and Time

Location

The Holburne Museum (Clore Learning Space)

Great Pulteney Street

Bath

BA2 4DB

United Kingdom

View Map

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