Museums and the Internet

Who is this course for?
It is aimed at museum and art gallery staff who have responsibility for starting, developing and/or improving the museum website and associated social media.

What will it cover?

· Modern website design and development
· Responsive design for mobile devices
· Content management systems
· News, events, blogs, products, case studies
· E-commerce & online donations
· Online ticketing
· Search engine optimization
· Social media
· Email marketing
· Integrating collections management systems
· Visitor statistics
· Micro-sites for special projects
· Funding opportunities
· Web development methodology
· Accessibility and best practice
· Choosing a web development company
· The future

There will also be a workshop session where you can bring your internet issues for advice.

Who will be running it?
It will be coordinated by David Miller, a management trainer with over 30 years of experience in the public sector, YHFed Freelance Training Officer and the lead trainer on Next Generation.

The experienced speaker will be:-

Jim Semlyen, Managing Director of Castlegate IT, a web development company based in York.

Jim has been involved with web development since 1995 when the World Wide Web first entered the public eye. Castlegate IT create and maintain high-quality websites which are accessible, useable and standards compliant. The company develop bespoke content management systems (CMSs), based on open source software, for clients from the charitable, private and government sectors. Castlegate's partnership with York Museums Trust resulted in a network of websites, managed by a multi-site CMS and integrated with their collections management software. This enables online examination of the tens of
thousands of artefacts and exhibits in York Museums Trust’s varied collections.

What will it cost?
The course is priced at a very modest £15 for Fed members and £20 for non-fed members. Coffee and tea will be provided and lunch is available to purchase. There are also 3 FREE places for volunteers with personal membership or who volunteer for organisations with institutional membership. These are available on a first come first served basis.

Where is it?

It will be located at the easily accessible York Castle Museum. Refreshments will be provided and lunch available to purchase. Museums and the Internet

**To request one of three free places for volunteers please contact bookings@yhfed.org.uk. You must be a personal member or volunteer for an organisation with institutional membership.**

*If you would prefer to pay by cheque, online transfer, BACS, or invoice please complete an application form on our website http://www.yhfed.org.uk/disclaimer/training/ Thank you*

The 20th May is also the date of the YHFed AGM which will be held at the Castle Museum later on this day.