Actions and Detail Panel
Nailing Social Media in the Food Space
Thu 15 September 2016, 19:00 – 22:00 BST
Food has always been inherently social, and mastery of social media has become essential for food entrepreneurs.
As part of Social Media Week, join us for a panel discussion on how to use social media effectively in the business of food. We’ll bring together food brands successfully building a following through social media and experts in social and content creation.
Walk away with practical ideas about how to create compelling content and use social media to connect with your customers.
Answer questions such as:
How can you create content that inspires and connects with your audience, and how can you encourage your users to generate content of their own?
How can you use social media to reach influencers and build your own following?
What is it that makes some social media campaigns wildly successful and others go nowhere?
Whether you’re an entrepreneur, writer, avid foodie, or ready to kick-start your own food business, if you believe in good food and smart business, then this is the event series for you.
The event will be moderated by Alison Battisby - Founder of Avocado Social
Alison Battisby founded Avocado Social, having worked in the social media marketing industry since 2008. Alison has been involved in some groundbreaking social media projects for brands including Nokia, Tesco and Pringles as well as a range of UK start-ups and growing enterprises. Alison has been praised for her friendly manner and professional approach, which suits all levels of knowledge and understanding. She has plenty of experience training top UK brands including BBC, Debenhams and Neal's Yard Cosmetics.
Lucy Ferguson - Associate Director, Seven
Lucy started her career at the BBC, looking after the Holiday, Food and Watchdog websites before heading to the delights of Radio 1 where she ran message boards and chat rooms before the days of social media. Since then she¹s launched the Cars, Toy Story and Mickey Mouse websites across Europe for Disney, created Harry Potter sites for Warner Bros and been the voice of the Tetley Tea Folk at Starcom Mediavest.
More recently, at Bacardi, Lucy worked with Jamie Oliver on the launch of the Bacardi sponsored DrinksTube YouTube channel and more recently she has been at Seven for the last 18 months, where she¹s overseen the content strategy for brands such as UKTV, BBC Four, David Lloyd and Pearson.
Ed Smith - Cofounder, Doisy & Dam
Harriot Pleydell-Bouverie - Founder and Chief Whisk, Mallow and Marsh
Harriot founded Mallow & Marsh in late 2013 to disrupt confectionery and bring quality and innovation to the category, we provide 100% natural, on-the-go, sweet snacking solutions.
Available nationwide and expanding into export, the brand is growing quickly, disrupting the category and forcing retailers and customers alike to rethink their treats.