NatWest Accelerator & Proctor and Stevenson: Workshop 2

Introduction

o Why this is important especially for small to medium businesses.

· Developing an ICP (with resource for attendees to fill in and take away)

o B2B and B2C options

o Who are you selling to?

o Demographics / firmographics

· Why understanding your audience is key

o Knowing where they operate i.e. which platforms

o Knowing what messaging will resonate with them

o Understanding their issues and how your product / solution solves this for them

· Case study

· QnA

Disclaimer

All information used in this presentation you are registering for is produced for information purposes only and is for the sole use of the attendees at the presentation.

Whilst we feel this topic is beneficial to business owners, the views expressed are not intended to be and should not be viewed as individual advice or as a recommendation by Royal Bank of Scotland, NatWest, Ulster Bank, or any third party. You should seek independent advice in respect of issues that are of concern to you.

To the maximum extent permitted by law we expressly disclaim all representations, warranties, or assurance of any kind, expressed or implied, that are made to the accuracy or completeness of the information contained in this presentation and do not accept any obligation to update or correct any information contained herein.

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